I waited *nine years* before I did this (and why)...

This year, I've added yet another “job title” to my collection: Content creator. Because if you're serious about building social media into a key channel, that's exactly what you have to do—treat content creation as a full-fledged job! But I don't think other creators are honest enough about what this takes. So let me share a breakdown of what it really takes, at least for me, to be able to do all this... For context—since my focus this year is on creation, my goal is to average about 3 pieces of content per day . That’s… >> A daily email >> A daily short >> A weekly Youtube video >> 2-3 Instagram posts per week Here’s what it takes to maintain that schedule: >> My daily email is pretty fast, because I’ve practiced for years to be able to get it down to about 30 minutes a day. >> I’ll batch my shorts in rounds of ten—so I’ll script all ten in one day (which usually takes I believe an hour or two, especially since I tend to get distracted in between shorts), and record the next day (which takes about an hour). >> I’ll script my weekly Youtube video, which takes about let’s say four hours total per week. (These days it takes me about three hours to script each video because we’ve got some serious growth goals. But for my first few years on Youtube, I’d bullet out my talking points in five minutes, and hit record—sharing because that was more than good enough to start!) >> And my Instagram posts? Let’s say they average about 15 to 20 minutes each with writing them and messing around on Canva. So an hour a week. So total about nine hours a week. Which doesn’t sound TOO bad, until you also add on all the things I’m NOT personally doing… >> I don’t post my content or set up my email newsletters. Either someone on my team does it for me or it gets scheduled beforehand. >> I don’t edit any of my own shorts or videos—which would easily double my time spent every week. >> I also have consultants who review my Youtube analytics and scripts to tighten everything (which saves me time reviewing and having to be too detailed). >> I don’t do any of my own design—even though I “mess around” in Canva, my amazing designer (shoutout to Laura Patricelli at designmastermind.com) creates all my templates. And frankly, even with all of that… Growth is SLOOOWWWWW At least relative to every other part of my business. But I knew it would be, because that’s social media for 99.9% of people, myself included. Which is why I waited until year nine in this business to commit to growing my social media. Not to mention that this doesn’t even take into account a very important factor: The time I need to spend to actually grow the business!! For me, now, nine years in, that’s actually not that much time. I’ve built an amazing team and systems that pretty much do everything else for me. But if I didn’t have that…that would be several other full-time jobs! Not to mention how stressed I would be if I had to rely just on social media for lead generation and sales. But that’s why I built my systems, team, and other traffic sources FIRST. So I could have the time and resources to invest into growing on social media. A very different take compared to most coaches who teach you to build a business on social media first. Sure social might be good for connecting with a few clients initially. But to rely on it to grow you business? Well, now you know the behind-the-scenes. For me at least. So take that as you will. But if you want to build your business in a much faster, consistent, and more scalable way? That’s why I recommend every coach, consultant, and course creator get started on their SEO as soon as possible. Having built my SEO growth systems is why I’m now able to still work only 20 hours a week or less in my business, despite more than half of that now going to content creation. AND not have to worry about driving leads or sales from social media, because I’ve got my SEO backbone doing the heavy lifting on those for me. So that I can play the long game and do what I need to to continue growing my business, without sacrificing growth or sales in the short-term. If you want to learn more about how to grow your business this way too, here’s how I and my Zalstrom agency co-founder, SEO expert Camilla af Hällström—can help you: You can learn more about the strategy right here: [Watch a free masterclass explaining the strategy]( . Or if you already know you want these results in your own business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it ALL for you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) Luisa Zhou --------------------------------------------------------------- [Unsubscribe]( Zhou Ventures, Inc., 1434 Western Ave, Suite 1 #5511 Albany, NY 12203