A client recently said to me after yet another round of feedback on her funnel: âI canât help thinking about all the BIG things I want to accomplish with my business. Working so much on my marketing and copywriting skills right now just feels so âsmallâ and pointless in comparison! Like, why am I spending time on this? Shouldnât I be working on âbiggerâ things right now?â Itâs a fair pointâone I used to think about often myself! So let me break down what I shared with my client. And what Iâd say to myself if I could go back in time⦠Building your business is literalâyouâre actually building a tangible thing, one block at a time. Those blocks being a few key skills that will form the basis for EVERYTHING else in your business. Those skills are: **Marketing. This includes knowing how to get your name out there, attract people to you, and communicate in a way that resonates with your community and clients. **Sales. If you donât have sales, you donât have a business. âNuff said. **Communication. This is so you can deeply âgetâ others and know how to share what you have to share in a way that connects with them. And so you can bring out all your energy and who you are to everything you share. **Self-awareness/Mindset/Emotional intelligence. Lots of names (and subsets) for this. But whatever name you prefer, this is undoubtedly THE most important skill on the list. Youâve got to be able to control your thoughts and emotions (versus the other way around, which is how it is for most people), release ones that donât support you, and take on new ones that DO. **People management. I always think about this old saying, âIf you want to go fast, go alone. If you want to go far, go together.â Sooner rather than later, youâll want to learn how to hire, manage, and lead a team so that youâre all working together to grow the businessâ¦so that everyone can win. **Coaching. If you want to be a coach, youâve got to be good at the actual skill. And itâs not a certification thatâll help you get thereâ¦only actual practice will build this skill. (How do you build it starting out? Charge a lower price to account for it and be fair to your first clientsâbut donât undercharge too much because donât forget they ARE getting your experience and skills too.) Plus, being a good coach will also help you naturally coach and lead your team, which will grow your business a lot faster too. **Teaching. If you want to sell courses, you need this skill too, which is very different from coaching. Again, this skill can only be developed through practice. In short⦠THESE are the skills to work on if youâre serious about building your business to 6- or 7-figures. They took me to 6-figures, then 7-, then multiple 7-figures. (And Iâll let you know once I get there, but I'm pretty sure these are the same ones thatâll take me to 8- and 9-figures too.) Plus, theyâre the same skills that allow me to confidently walk into any business room, even with owners of businesses 10x the size of mine, and know Iâll have something highly valuable to contribute. AND, theyâre the reason Iâm regularly asked to invest and mentor startupsâand the reason I have a seat on the Nassau Ventures investment committee. Point being: I spent over seven years hunched over my computer practicing the âsmallâ stuff. (And I still practice these skills daily.) Even though you bet I was thinkingâ¦when do I get to the âbigâ stuff? Because itâs the âsmallâ stuff that earns you the right to play at the âbiggerâ stuff. It might feel less sexy than the advice floating around to just manifest your dream business or âfeelâ into it. But I promise that if you focus on these building blocks and developing your own skills in these areas⦠The results are a lot sexier. Luisa Zhou PS - If youâre ready to grow your business, hereâs how I can help you further⦠If you want to build a business to replace your 9-to-5:
[The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]() If youâre ready to grow your business while working less:
[Successfully create & sell your own online course for true financial freedom]( And, if youâre at 6-figures ready to scale to multiple 6- or 7-:
[Go from Hustling Coach/Course Creator to 7-Figure Business Owner](=) [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States