the BIG difference between regular emails and your welcome sequence

Yet another unwisdom that inexperienced marketers like to throw about: “Take your best regular emails and use them for your welcome sequence!” On the surface, the theory seems to make sense. But it’s actually a sign that whoever’s giving that advice has no clue what they’re talking about. And are going off of what they think should work, instead of what actually works. Because welcome sequence emails are NOT like your regular emails. In fact, they’re like the business equivalent of a job interview… You’ll be judged based on whether or not you know how to give a strong first impression. Plus, there are very specific factors your “interviewer” (aka potential client) is looking for to determine if you’re the one they want to “hire.” So when you just pop a regular email into your welcome sequence? Even if it’s one that was well-received by your subscribers who already know you and are “bought in” to your ways, you’re missing all the points that a new subscriber is looking for you to speak to. And just like you’d prepare specifically for a job interview or first impression, you gotta write emails specifically tailored for your welcome sequence. The point being: In my experience, a welcome sequence is one of the most important assets for growing your business quickly and profitably. Because it shortens your sales cycle—allowing new subscribers who are ready to buy, to do so. So that you make more sales, faster. Anyways, the question isn’t whether or not you need one. But how do you create the RIGHT sequence? Well, you could wade through all these unwisdoms that SEEM to make sense...until you realize that somehow, despite all this good logical sense, you just aren’t making sales. Or you can just learn from someone—one of the few in fact—who literally spent hundreds of thousands of dollars on paid traffic to various sequences, to make sure she got enough data to actually confirm what truly works. If you’d prefer the latter, I put everything I’ve learned into a concise, data-backed format for you inside The Profitable Welcome Sequence. With the course’s end goal being: That you make more sales—faster, more predictably, and more scalably. You can get all the details and hop right into the course—at least until enrollment closes on Friday, 3/31 at midnight Pacific Time—right here: [luisazhou.com/profitable-welcome]( Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States