a little-known tidbit about the most famous ride in history

But have you heard about THIS part of the story... You’ve probably heard the story of Paul Revere. Heck, I can still picture that image of him we learned about in middle school Social Studies: Dude with a ponytail riding through town shouting, “The British are coming!” But have you heard of the other guy? As in, the guy who rode with the same message and mission, just in the opposite direction? In case you haven’t (‘cause I hadn’t), I’m talking about William Dawes. So how did these two end up with SUCH different results? Well, it’s actually the same reason so many group programs and courses fail too. William Dawes did what most people do… He went around, told people his message, and then moved on. Hoping someone would take action Which is exactly how most coaches and course creators are taught to sell group programs or courses: Build an email list, send some emails, and hope people buy. Well, as we know, that didn’t work out too well for William. Just as it doesn’t work out too well for those coaches or course creators. Because it doesn’t generate any real connection, purpose, or interest. Whereas with Paul… The difference was that he’d already built connections and relationships with the people in the towns that he was riding through. So they trusted him, connected with his message, and most importantly… Acted on it. Which is the same kind of connection and follow-through you’ll build via launching your course or group program. That’s why a launch is the BEST way to successfully create and sell your course or group program. Now, let’s talk some numbers to really see the difference: During my launches, for every 500 people who join the launch (and yes, I’ll show you how to find those people too inside [Ultimate Course Launch]()), usually about 10 to 15 people will buy. When all I do is send out a few emails, and possibly add in a webinar, maybe 3 to 5 people will buy. And that’s after over $300,000 spent on testing and optimizing to make sure that webinar and those emails are the best possible. That’s the difference between making $3,000 or $10,000. (Or $30,000 versus $100,000…you get the idea.) The thing is, I can get away nowadays with just sending a few emails because I have a massive email audience, a very established reputation, and honed marketing and sales skills. But I didn’t have any of these in my first few years. No one does. (We all start from zero.) Plus, the reason I have the business I do today, including the audience, the reputation, the revenue, and the flexibility, is because of the launches I ran during my early years. That’s why I packaged everything I did and learned from over four million dollars generated through my own launches alone (not counting the millions more I continue to help my clients generate), and put it together for you inside Ultimate Course Launch. So that you have the exact steps, templates, guides, and calendars to... - Perfect your guaranteed-to-succeed group program or course offer...from scratch - Immediately stand out and capture your audience’s attention...and desire to buy...no matter how crowded your market is - Create a world-class group program or course that gets results...and becomes an asset to you for life - Easily create all your sales assets—your sales emails, sales page, sales setup, and more - Quickly build your audience by hundreds or more - Run a massively profitable launch that will grow your revenue, audience, reputation, engagement, and testimonials...and be able to do it again and again, whenever you want In short, if you’re serious about creating and selling out your course or group program... Nothing beats launching. [Especially when you know how to do it right.]() Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States