After 9 years of creating courses, here’s what I think...

Whenever I create a new course, I still feel some of these imposter syndrome thoughts! Can you guess how many courses I’ve created over the past nine or so years? Take a second… … …… …….. Got your guess? …… …. . OK… Nineteen courses! (Did you guess right? If you’d asked me ten years ago how many courses I’d have by now, I might have said…One? Two?) And that’s not even counting the various mini-courses, live trainings, bonus masterclasses, and one-time bootcamps that would more than double that number. I was curious because I’ve just started creating my twentieth course... Which feels crazy to say out loud! Especially considering that it took me four years to create and fine tune my first course. So I think it’s safe to say I’ve gotten a good deal better at creating and teaching over the years. :) But the timing of me creating a new course plus opening enrollment for my Ultimate Course Launch flagship program tomorrow feels perfect to share a few thoughts you might find helpful if you’ve been wanting to create and sell your own courses… Thought #1: Imposter syndrome is no joke Even after nineteen courses and thousands of paying students, I still found myself wondering as I wrapped up a lesson yesterday for the new course... “Is this really good enough?” “Are people really going to find this super valuable?” By the way… I wonder this at the start of almost every new course! But these days when I do, I now know to remind myself of a few things… (These are my top go-to’s for quieting that imposter syndrome, and you’re welcome to adapt them for yourself!) >> I’m creating this course from my experience mastering the thing I’m teaching. And that’s enough. >> The amount of thought and care I’m putting into this course, just like every course I’ve ever created, and how much my students will feel and appreciate it >> Why I feel people need this course, and the gap I know it’ll fill Thought #2: You get to sell whatever you want, and make the money you want, just because you want to Honestly, as lesson #6 took me about 3x the time I thought it would take, I found myself wondering… “Why am I doing this again?” I don’t “need” to create more courses. And there are plenty of new TV shows I’d like to watch. But the answer, as it always is, is simply… Because I want to. Because I know it’s needed. Because it’s my gift to share it with the world. You don’t need any more reason than that to create the things you want, to share them, and yes, to make the money you want from them too. Thought #3: Courses and group programs are amazing for growing your bank account...AND your legacy As I was scrolling through the updates on my Instagram feed (to put off working on my course lol), I realized how many of them are from people who’ve purchased one or more of my courses or group programs. And then shared with me how much that investment impacted their life. These are changes that they and their families will benefit from...forever. Since you’re here in LZ Land, here’s what I know about you too: Yes, you care about making the money you want. And also, yes, you care about what you’re putting out into the world. The change that you’re driving. And the legacy that you’re creating. So here’s a fun question for you to think about… When your kids Google you in the future, what will they find? Will they be Googling you from the gorgeous home your course sales helped you buy? And will you be proud of what they find in the search results? Like the content you’ve put out, the teachings you’ve shared, and the testimonials of lives YOU’ve changed from the courses you’ve sold? If you’ve been thinking about creating a course or group program, hope this email has helped inspire and motivate you. If you’re in the middle of creating a course, I’m right there with you. You’re doing great work. ;) And if you already have a course or two out there, your message is needed and you’re so appreciated. Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States