[------] is everything (fill in the blank)

Can you guess? Pretty sure you’ll agree once you hear the answer If you like history/war/strategy/leadership, you’ll appreciate today’s email: Every kid growing up in the U.S. learned about George Washington’s crossing of the Delaware, and how key it was to the American Revolution. But I didn’t learn until recently why it was that important… Things were SO bad that Washington actually wrote to his brother in December 1776: “I think the game is pretty near up.” For context: The Continental Army had just suffered a heavy string of defeats. In fact, they’d lost New York to the British. Hundreds of soldiers were sick. And many had no supplies, including blankets or shoes—even though winter was on its way. Even scarier: Many of his men’s enlistments were expiring at the end of the year, after which they were planning on leaving the army and going home. Because most of them believed their cause was lost. Washington believed though that they could still win. IF he could deliver a victory to rally morale and capture much-needed supplies. Which is how he set his sights on Trenton. AKA: an important military outpost manned by 1,400 Hessian mercenaries. But it got even worse… The day of the planned strike, Washington’s troops were actually just one of three groups that were supposed to attack. But the weather was so bad that the other two groups had to turn back. The worst part though? At least according to many of the soldiers afterwards: After crossing the freezing Delaware, Washington’s troops still had to endure a nine-mile hike to Trenton! While the weather kept getting even worse. But, there was a silver lining… The very same blizzard that bloodied their feet and rendered their gunpowder too wet to use? Also caused the Hessians to retreat to their barracks and relax! (Because they believed no one would attack during such a storm.) That plus the cover the blizzard provided helped Washington’s men win in less than an hour. The timing was KEY. Not only the timing of their attack on that day in particular. But also the timing of that victory just as many of their men’s enlistments were expiring. Combined, the just-right timing of these two things turned the tide of lagging morale and persuaded many to re-enlist. The result? History…literally. So how can you make the magic of having the right timing work for YOU? After all, you’re faced with countless critical decisions every day in your business… >> Is what you’re focusing on right now really the best use of your time? But what if there’s something else you could be doing that would be getting results much faster? And yet, you’ve also heard that sometimes you have to build your foundation and set up your systems before you can reap the rewards. So which is it? And how do you know which applies to you right now? >> Should you make this or that investment? Should you do it NOW? If you invest too soon…you use up precious cash flow that you might need to keep your business going. If you invest too late…you either burn yourself out trying to do too much on your own or your business stalls because you can’t grow. >> Is now the right timing to roll out this strategy? If you roll it out too early, you risk running out of time, money, and/or motivation before you start seeing it work. But if you roll it out too late, you’ll have missed out on who knows how much revenue, and potentially the build-up time you needed to ensure your business adapts to changing times. AHHH…HOW DO YOU KNOW?? Per the usual answer in LZ-land… It’s (almost always) a SKILL you can learn. In fact, it’s one of the things you’ll learn in my DONE training series. Including the #1 criteria to use when deciding when to do something…so that you always know when to do what at the perfect time in your business. ‘Cause that’s how you’ll grow it in the fastest, most profitable way possible. Not to mention how to choose which strategies to focus on, and when. So you never waste time on something that won’t work for you. If you hate the idea of wasting time or energy, or potentially missing out on a big opportunity because of bad timing… And you want to know how to make sure you’re spending your time on the best thing for you and your business at any given point… So that you get the best results in your business while working less… You’ll love everything I share in the DONE training series: [luisazhou.com/done](=) Luisa Zhou PS - What I’ll be sharing in DONE applies no matter where you are in your business right now, whether you’re starting out as a side hustle or scaling to 7-figures. If you’re working your job and building a “side hustle,” I’d say this applies even more…because you have even less time to work on your business! PPS - If you already have DONE and need a refresher on this, it’s in video #2 in the series! [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States