And the #1 reason people WILL NOT buy... The #1âand basically onlyârule in marketing: Market First. As in, communicate in a way that resonates with your ideal clients. Now, there are a lot of things that DO resonate. These are, almost verbatim, the top examples Iâve heard after thousands of sales. And why people will buy from YOU too: - âThat ONE (random) thing you said captured my curiosityâ
- âI want to learn how you do itâ
- âI trust you/your teaching can help meâ
- âI like [specific thing] about your personalityâ
- âI resonate with your styleâ
- âIâve been reading your stuff for [anywhere from a few days to a few years]â
- âI really connected to that story you sharedâ
- âI like that you [random interest you have]â (Or some other unexpected tidbit you shared off the cuff in a piece of content) SO, if your content isnât growing your businessâwith interest, engagement, and salesâthe way you want it to⦠First, this list is a goldmine of notes for what to do more of in your own content. Second, and just as important, is whatâs NOT on this listâ¦that you might be doing too much of. Can you guess what that thing is? Seriously, give it a go. Iâll wait. â¦.
â¦
â¦â¦.
â¦.
â¦..
â¦â¦â¦. OKâ¦ready? â¦â¦â¦.
â¦
â¦..
â¦.
â¦
â¦. Alright, if youâre sharing content and giving incredible value, BUT are feeling burned out from giving so much for free and feeling discouraged with your results⦠Chances are, a HUGE part of the reason is that your content is⦠TOO informational.
TOO polished.
TOO professional. Canât tell you how many times Iâve heard that last one especially, from a new or even not-that-new content creator. As a GOAL theyâre working towards for their content. Hey, Iâve been there too. Because thatâs what weâre taught to focus onâin school, work, and even in most popular, but wrong, marketing unwisdom! Too bad that violates the ONLY rule that matters (In case you forgot already, âcause I know weâre all busy and short-attentioned this daysâ¦that rule is Market First :P) But even knowing that this is whatâs causing you to get only a fraction of the results you want, doesnât solve the problem. Because HOW do you throw off the blanket of âprofessionalismâ after muffling your voice with it for so many years?? How do you share content in a way that WILL resonate? And how can you do it naturally and effortlessly, without overthinking it, feeling too vulnerable, and then wasting way too much time trying to get it âjust rightâ? Well, thank goodness this is one of those rare times of⦠A BIG problemâ¦but a simple solution. Especially if you learn how to do it the LZ way, with what Iâll show you inside Content Cornucopia⦠- Easy fixes you can make right away to have more people reading ALL your content. (This is how I ensure everything I write is interesting and attention grabbing -- no matter if itâs one page long or three. Day 5) - The two-word reminder that guarantees you sound like yourself instead of a corporate robot...while staying professional. (No cursing or screaming required. In the Start Here and Day 17 lessons) - A quick-and-easy test for knowing whether or not youâre giving *just* the right amount of value. (This will ensure you never have to worry about giving too much or too little for free again. The Start Here lesson) - Show how good (and valuable) your coaching package or course is in a way that doesnât feel self-promotional, salesy, or like youâre bragging. (In fact, people will thank you for sharing such a great piece of content when you do what I show you! Day 19) - How to connect with your audience so you have their interest and engagement. Without fake vulnerability or having to share every private moment of your life on social media. (Want your audience to know, like, and trust you? To the point where they want to buy everything you have to sell? Then you canât do this enough. Day 2) - How to write thought-provoking content that doesnât feel patronizing, generic, or boring. (This is how I attract high quality-customers while talking about the things I want to talk about. And while staying far away from the same old stuff that everyone else is talking about. Day 19) And a whole lot more. Itâs every single tip, strategy, and step of my highly effective content creation processâshared with you in about 60 different ways over 20 days of content creationâthat Iâve perfected over the last nine years of building a pretty massive audience and making millions of dollars in sales. How simple is it really? Well, you tell me: All you have to do is use the daily prompts and implement what you learn from the lessons. You donât even need to watch every single lessonâeven just reading The Daily Digest PDF summary in each lesson will do. And because youâre taking action, which is in my experience-backed opinion, The BEST and easiest way to grow⦠Youâll naturally start seeing the fruits of that action: Your ideal clients will start looking out for, and even saving, all your content (people have told me they even have a special folder just for my content)...because itâs just that interesting. And because of that, your people will connect with and want to hear from you, instead of getting bored and leaving (so youâll grow your audience that much more and faster). And as a result, theyâll become a lot more interested and engaged. Which is the key to having people who WANT to buy from you. Thatâs the power of content that actually grabs your audienceâs attention and connects with them. Ultimately, it comes down to this: I know you have great ideas, a powerful message, and a unique voice to share. I think itâs time you and your content get the attention, engagement, and sales you deserve. So you can stop wasting time and energy on content thatâs not getting you the growth you wantâand as a result, also not helping the people who need it. ...Donât you think? Let me show you how in Content Cornucopia. If youâre interested, you can get all the details right here: [luisazhou.com/contentcornucopia]() Enrollment closes in just two more days. Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States