it’s not the strategy or steps that matters most

An Employee to Entrepreneur student recently shared in our ETE’er forum: “I’m cheating slightly because I went ahead and started running some FB ads early, but THEY’RE WORKING which is amazing! I’m just aiming for email subscribers right now and I’m getting them rapidly at a cost-per-sign-up of about $1.50, which is fantastic. [LZ Note: This really is a fantastically low cost.] I’d tried a lead magnet with landing page and ads before and got zilch. Following the ETE step-by-step process is working great, and I’m excited!” I don’t recommend skipping ahead to running paid ads, but there’s an important takeaway from this student’s success: Even though having a good sequence of steps can streamline your growth journey a lot, it’s not the steps that make the biggest difference. And while having the right strategies can absolutely make a difference, again…it’s not THE thing that determines your success. So what is THE thing? It’s understanding the principles behind the strategies and steps. Like… Why is this step important? What does it take to do this step well? (Vs. just doing it to have it done) What does it look like when this is done well? How can I apply this best to my business? If it’s not “working” for me…why would that be? *Hold up before you keep on reading.* Make sure you really take that list in! Because asking those questions - and understanding the answers - is what ultimately separates successful entrepreneurs from the rest. That’s why this ETE’er was able skip a few steps in the process and still get great results. And why I always explain not just the strategies and the tactics, but the WHY behind them. To understanding the principles behind the strategies and steps, Luisa Zhou PS - If you’re ready to grow your business, here are the ways I can help… If you’re starting out building a business to replace your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( If you’re ready to go from 1-on-1 work to no longer trading time for money: [Successfully create & sell your own online course for true financial freedom]() And, if you’re at 6-figures ready to scale to multiple 6- or 7-: [Go from Hustling Coach/Course Creator to 7-Figure Business Owner]() [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States