little-known tidbit about Paul Revere’s ride

You’ve probably heard the story of Paul Revere. BUT have you heard about this part of the story... Ah, the famous story of Paul Revere. Heck, I can still remember sitting in middle school Social Studies looking at drawings of him riding through town shouting, “The British are coming!”. But, have you heard of the guy who rode in the other direction…with the same message and mission as Paul? In case you haven’t, I’m talking about William Dawes. So how did two men with the same message end up with such different results? Let me break it down... Because it’s the same reason so many courses fail. William Dawes did what most course creators do… He went around, told people his message, and moved on. Hoping someone would take action. This is how most course creators are taught to sell their courses too: Build an email list, send some emails, and hope people buy. Well, as we know, that didn’t work out too well for William. Just as it doesn’t work out too well for those course creators. Whereas with Paul… The difference was that he’d already built connections and relationships with the people in the towns that he was riding through. So they trusted him, connected with his message, and immediately acted on it. That’s the same kind of connection and follow-through you’ll build via launching your course. Yet another reason why the BEST way to successfully create and sell your course is via a launch. Now, let’s talk some numbers to really show you the difference: During my launches, for every 500 people who join the launch, usually about 10 to 15 people will buy. When all I do is send out a few emails, and possibly add in a webinar, maybe 3 to 5 people will buy. And that’s after over $300,000 spent on testing and optimizing to make sure that webinar and those emails are the best possible. That’s a 300% difference! The thing is, I can get away nowadays with just sending a few emails because I have a massive email audience, an established reputation, and honed marketing and sales skills. All things I didn’t have in my first few years. And which no one starts out with! Plus, the reason I have the business I do today - including the audience, reputation, revenue, and flexibility, is because of the launches I ran during my early years. That’s why I packaged everything I did and learned from over four million dollars generated through my own launches alone (not counting the millions more I continue to help my clients generate), and put it together for you inside my Ultimate Course Launch flagship course. If you’ve been wanting to create and sell your course or group program, I highly recommend starting with my free masterclass. It’ll walk you through my launch strategy and give you details about Ultimate Course Launch too: [How to successfully create & sell your own course for true financial freedom](=) Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States