how to market well AND be in integrity

Seriously…you don’t need to make insanely exaggerated claims or over promise anything! Something I firmly believe: You can be a good marketer AND be in integrity with your marketing. That means you don’t need to make insanely exaggerated claims. You don’t need to make your life look falsely better than it is. And, you definitely don’t need to over promise anything either. Today, I’m talking about one specific area of popular overpromising I despise… Bonuses. Even more specifically, overvaluing bonuses by…a lot. You’ve probably seen it too. Maybe on a webinar or a sales page, where someone values their thrown-together, half-page PDF for hundreds, or even thousands of dollars. (And sure, there’s a slight chance that that PDF’s info really is that valuable. But 99.999% of the time, it’s not.) Like I said, there’s always a way to market well and be in integrity. Let me give you three ways to do this with bonuses… Way #1: Value something at the actual price you’d sell it at, but make it easier/cheaper for you to deliver by making it less “fancy.” Something I like to do is include “mini-courses” as bonuses. These are actually full-fledged trainings with several videos where I go in-depth on the topic. And could easily sell for hundreds or more. The reason I’m able to feel good about offering them as a bonus and value them appropriately is because while the value is there, they’re slightly less scripted or edited or packaged up with worksheets and whatnot than my paid trainings. So they’re easier, faster, and cheaper for me to create, and thus I can pass that on via a great bonus. One example is my How to Be a Great Coach Bonus Mini-Course in Employee to Entrepreneur: [image] ETE’ers loving the “How to be a Great Coach” bonus Way #2: Create something that no one else offers, so it’s so valuable you don’t even have to put a number to it. For example, I’ve never seen anyone else (at least before I started doing it) share details for how their students actually used their course to get results. But this is so valuable for helping future students translate theory into reality, and see what’s possible for themselves! Thus I created my Client Blueprints Bonus in Employee to Entrepreneur. These are PDF’s that share the exact details of how others have gotten paying clients: Which ETE strategy they used, and what they posted, emailed, said, charged, and did. Obviously incredibly high-value, and so rare people see the value immediately, without needing any “valued at” price tag. Way #3: Pay for something once, that you can use repeatedly…so the value is actually what you had to pay for it, but the average unit cost for you is a lot lower. This is super straightforward. Let me give you an example… A few years ago, I recorded a detailed Q&A with one of the top copywriters in the industry. The Q&A literally cost me $1,500. Because that’s what she charged for an hour’s Q&A. So that’s the real value. But because I get to share the recording with every ETE’er, that investment pays off over and over for every client, while being able to provide $1,500+ of value to each person. Thus the $1,500 value of my Conquer Your Copywriting Bonus in Employee to Entrepreneur. So there you go… Three ways to market well AND be in integrity, especially when it comes to bonuses. And, if all this is making you want to check out Employee to Entrepreneur, epic bonuses and all, to help you build your coaching business from the ground up, [click here to learn about the ETE system and everything you get with it](). Cheers, Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States