why you aren’t getting more engagement and sales

Your customers will buy from you for the most random reasons! And one reason that will NEVER persuade them to buy... There are so many random reasons people will buy from you: - “That one thing you said captured my curiosity” - “I want to learn how you do it” - “I trust you/your teaching can help me” - “I like [specific thing] about your personality” - “I resonate with your style” - “I’ve been reading your stuff for [anywhere from a few days to a few years]” - “I really connected to that story you shared” - “I like that you [random interest you have]” (Or some other unexpected tidbit you shared off the cuff in a piece of content) (These are, almost verbatim, the top reasons I’ve heard after thousands of sales.) You want to know what’s missing from this list? "OMG your content is SO informational!" (Other variations include: "Your content is so professional!" "WOW, your wording is polished!" “How much information you know…that was what convinced me!") And yet, unfortunately, those are kinds of things so many coaches and course creators end up focusing on. It’s how most of us are taught to communicate at school and work, after all. So, if your content isn’t getting the kind of responses, engagement, or sales you want, here’s most likely why… (Hint: The answer’s in the reasons I just shared for what your ideal clients actually care about.) Your content is probably coming across as valuable and professional, sure, BUT it’s missing the most important piece… It’s not grabbing your audience’s attention and capturing their interest! In you, or as a result, anything you might have to say or sell. The good news is, this isn’t a hard problem to fix, once you know how. Especially if you learn how to do it the LZ way, with what I’ll teach you inside Content Cornucopia… - Easy fixes you can make right away to have more people reading ALL your content. (This is how I ensure everything I write is interesting and attention grabbing -- no matter if it’s one page long or three. Day 5) - The two-word reminder that guarantees you sound like yourself instead of a corporate robot...while staying professional. (No cursing or screaming required. In the Start Here and Day 17 lessons) - A quick-and-easy test for knowing whether or not you’re giving enough value. (This will ensure you never have to worry about giving too much or too little for free again. The Start Here lesson) - Show how good (and valuable) your coaching package or course is in a way that doesn’t feel self-promotional, braggadocious, or salesy. (In fact, people will thank you for sharing such a great piece of content when you do what I show you! Day 19) - How to create an “intimate” relationship with your audience. Without fake vulnerability or having to share every private moment of your life on social media. (Want your audience to know, like, and trust you? To the point where they want to buy everything you have to sell? Then you can’t do this enough. Day 2) - How to write thought-provoking content that doesn’t feel patronizing, generic, or boring. (This is how I attract high quality-customers while talking about the things I want to talk about. And while staying far away from the same old stuff that everyone else is talking about. Day 19) And a whole lot more. It’s every single tip, strategy, and step of my highly effective content creation process—shared with you in about 60 different ways over 20 days of content creation—that I’ve perfected over the last eight years of building a pretty massive audience and making millions of dollars in sales. Once you learn everything I share in this course, here’s what will happen… Your ideal clients will start looking out for, and even saving, all your content (people have told me they even have a special folder just for me)...because it’s just that interesting And because of that, your people will connect with and want to hear from you, instead of getting bored and leaving (so you’ll grow your audience that much more and faster) And as a result, they’ll become your biggest supporters…and your best customers That’s the power of content that actually grabs your audience’s attention and connects with them. Ultimately, it all comes down to this: I know you have great ideas, a powerful message, and a unique voice to share. So it’s time you and your content get the attention, engagement, and sales you deserve...don’t you think? Let me show you how in Content Cornucopia. If you’re interested, you can get all the details right here: [luisazhou.com/contentcornucopia]() And, think about it this way… The sooner you join, the sooner you get instant and lifetime access to everything. Which means the sooner your dream clients start paying attention to you and your content, connecting with you, and of course, buying from you. Plus, enrollment closes in just two more days. Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States