Newsletter Subject

Do you really *have* to?

From

luisazhou.com

Email Address

support@luisazhou.com

Sent On

Wed, May 25, 2022 09:52 PM

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Sometimes this feels like “necessary evil” you have to do to succeed. But it doesn’t

Sometimes this feels like “necessary evil” you have to do to succeed. But it doesn’t need to… “Do I have to?” As a kid, that’s how I felt about homework. As an adult, it was office politics that made me feel that way. And as a new online business owner, that’s the thought that came up every time I had to “create content.” Because it felt like such a drag! Like one of those things you have to do—even if you don’t like it—to succeed. Especially the way content creation is usually taught, where you have to worry about so many things, like… If you’re giving enough “value” Wondering if your content isn’t too “boring” The perfect formulas to follow for different types of content The different categories of content you’re supposed to share If your content is long enough or short enough or “connects” or “engages” enough Oh my goodness. Just thinking about all these things—all of which I used to worry about too when I first started creating content—feels so heavy. So first, let’s clear this up and talk about what you actually DON’T have to worry about when it comes to your content… >> You don’t have to give free value non-stop >> You don’t have to obsess about telling the most interesting stories ever created. (And frankly, it doesn’t matter how interesting a story is if it doesn’t connect with your business.) >> You don’t have to be a mini-Kardashian on social media. (Not for me, thanks.) >> You don’t have to obsessively track and create different types of content for building trust, likeability, engagement, connection, and more. (That just sounds so stressful.) >> You don’t have to shy away from selling in your content…or feel guilty when you do >> You don’t have to block out big chunks of time—that you keep putting off—for intense content creation >> And, you don’t have to re-read and re-do your content over and over to make sure it’s “professional” and “perfect” enough The truth is, despite “popular” advice, none of these things are actually required to create good content that grows your business. In fact, here’s *all* I do for my content nowadays... >> I talk about what I feel like talking about. (And have a lot of fun doing it.) Without following any made-up categories or rules. >> I give the “value” that I feel good about giving. (In a way that creates an incredible impact AND teaches people to appreciate me, my time, and my paid products.) >> I sell when I want to. Which is usually very often, and in a very direct way. (And I’ve lost count of how many people have bought after thanking me for selling, for doing it in such a clear way, and for creating such great content in the process.) >> And, my “content creation” usually only takes about 30 minutes a day (or less). And as a result of this simple process, hundreds to thousands of people buy from me every year. While telling me that my content is the best they’ve ever seen. Because creating content for your business shouldn’t have to be hard, overwhelming, unprofitable, time-consuming, or something you dread. And that’s why I want to teach you a better way—the LZ way—to do it: So you can create fun, fast, and profitable content. In less than 30 minutes a day. So that you never have to worry again about running out of ideas, staring at a blank screen wondering what to say, or spending hours overanalyzing your content. And so you can instead turn your thoughts, interest, personality, knowledge, and experience into content that becomes the fast, fun, easy, impactful, and profitable core of your business. Because isn’t that kind of the whole point? If you want to learn how to do this... I lay it ALL out for you inside Content Cornucopia (one of my favorite courses). Where this year’s enrollment is open for the next few days only. You can get all the details right here: [luisazhou.com/contentcornucopia]( I can’t wait to see you find your own voice and style, while turning your content into one of the simplest, most fun, and most profitable parts of your business! Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States

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