Sometimes this feels like ânecessary evilâ you have to do to succeed. But it doesnât need to⦠âDo I have to?â As a kid, thatâs how I felt about homework. As an adult, it was office politics that made me feel that way. And as a new online business owner, thatâs the thought that came up every time I had to âcreate content.â Because it felt like such a drag! Like one of those things you have to doâeven if you donât like itâto succeed. Especially the way content creation is usually taught, where you have to worry about so many things, like⦠If youâre giving enough âvalueâ
Wondering if your content isnât too âboringâ
The perfect formulas to follow for different types of content
The different categories of content youâre supposed to share
If your content is long enough or short enough or âconnectsâ or âengagesâ enough Oh my goodness. Just thinking about all these thingsâall of which I used to worry about too when I first started creating contentâfeels so heavy. So first, letâs clear this up and talk about what you actually DONâT have to worry about when it comes to your content⦠>> You donât have to give free value non-stop >> You donât have to obsess about telling the most interesting stories ever created. (And frankly, it doesnât matter how interesting a story is if it doesnât connect with your business.) >> You donât have to be a mini-Kardashian on social media. (Not for me, thanks.) >> You donât have to obsessively track and create different types of content for building trust, likeability, engagement, connection, and more. (That just sounds so stressful.) >> You donât have to shy away from selling in your contentâ¦or feel guilty when you do >> You donât have to block out big chunks of timeâthat you keep putting offâfor intense content creation >> And, you donât have to re-read and re-do your content over and over to make sure itâs âprofessionalâ and âperfectâ enough The truth is, despite âpopularâ advice, none of these things are actually required to create good content that grows your business. In fact, hereâs *all* I do for my content nowadays... >> I talk about what I feel like talking about. (And have a lot of fun doing it.) Without following any made-up categories or rules. >> I give the âvalueâ that I feel good about giving. (In a way that creates an incredible impact AND teaches people to appreciate me, my time, and my paid products.) >> I sell when I want to. Which is usually very often, and in a very direct way. (And Iâve lost count of how many people have bought after thanking me for selling, for doing it in such a clear way, and for creating such great content in the process.) >> And, my âcontent creationâ usually only takes about 30 minutes a day (or less). And as a result of this simple process, hundreds to thousands of people buy from me every year. While telling me that my content is the best theyâve ever seen. Because creating content for your business shouldnât have to be hard, overwhelming, unprofitable, time-consuming, or something you dread. And thatâs why I want to teach you a better wayâthe LZ wayâto do it: So you can create fun, fast, and profitable content. In less than 30 minutes a day. So that you never have to worry again about running out of ideas, staring at a blank screen wondering what to say, or spending hours overanalyzing your content. And so you can instead turn your thoughts, interest, personality, knowledge, and experience into content that becomes the fast, fun, easy, impactful, and profitable core of your business. Because isnât that kind of the whole point? If you want to learn how to do this... I lay it ALL out for you inside Content Cornucopia (one of my favorite courses). Where this yearâs enrollment is open for the next few days only. You can get all the details right here: [luisazhou.com/contentcornucopia]( I canât wait to see you find your own voice and style, while turning your content into one of the simplest, most fun, and most profitable parts of your business! Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States