when did this become a “strategy”?

*Cute* red flags that definitely don’t work… I really don’t know how spamming on social media became a sales “strategy”... Did someone wake up one day and think, “If I send enough people this obviously salesy and generic script, someone has to eventually say yes…right?” I don’t know but I sure wonder every time (aka many times a day) I get a message like this one… “Hi, Congrats on your success! Are you looking to hire … [insert what they do]?” Along with the usual cute red flags… …awkwardly inserted pronouns you know they just cut and pasted …follow-ups that try to be personal or funny but feel just cheesy and fake …the “this is a personal email” angle…that is obviously a lie because they have that glaring “unsubscribe” link in the footer …the mention of one specific piece of content you created and how much they love it, except the rest of the pitch is so generic it’s obvious they know nothing about you And possibly my favorite (although I haven’t seen this one in a while)... The fake “I’d love to connect!” message that you know is going to end up in an attempt to get you on a sales call. OK enough examples. Don’t want this to degrade into a petty email where we get a little full of ourselves for not being salesy spammers. (That’s a pretty low benchmark anyways!) But the point is, that is not selling. Plus, I’ve never done it, and so will never teach you to do it either. (To be clear though: There is a way to do prospecting well, especially if you provide a B2B service. But that’s definitely not it.) Here’s why that’s completely unnecessary—and ineffective—anyways: Your ideal clients, those who are excited to buy from you, are just that… Excited to buy from you. So they’re not waiting for you to reach out and “convince” them to buy. In fact, they’re actively looking for someone to help them. But there IS something they’re waiting for. And that is, to see something in your social media content that *clicks*, so they feel irresistibly drawn to take action and buy from you. Sometimes this is something you say as you promote your offer. More often, this is something you create that has nothing to do with “selling” anything. (If you’ve ever read, watched, or heard a piece of content that made you feel, “OMG I want to know more!” That’s what I’m talking about...except this time, others will feel it about YOU.”) If you want to know how to create this type of content for yourself, so you’re able to draw in your ideal clients (no spammy outreach required)… I show you how in my Social Selling training. Knowing how to create such effective content is how I made my first $20K online without even a website, my first 6-figures with less than 1,000 people in my audience, and regularly sell 5-figure coaching packages through social media without having to do the whole song and dance most platforms require of you these days… All without having to do outreach, “convincing,” or DM’ing people into buying either. Specifically, I’ll show you how to create this type of Social Content in the first lesson of the training, starting with the #1 mistake most people make with their social media content. (This is most likely why your content isn’t making more sales.) And what’s more, I’ll also give you 16 specific, sales-driving content prompts that’ll show you how to do it right. Starting at 45 minutes and 10 seconds in lesson one. If you want them, you can get them all right here: [luisazhou.com/socialselling](=) And to quote Joshua Hull, a Social Selling convert… “Luisa made a lot of important points in this training, that made it very clear: the information that is being shared online isn’t the greatest. She really did hit a home run after bringing up the content prompts, content types, and explaining the importance of [key elements] when sharing your message.” Luisa Zhou [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States