the best business advice you’ll get today

Counterintuitive, but incredibly effective. {NAME}, As an awkward kid with no dress sense, athletic abilities, or natural charisma, I had one skill that gave me confidence. My ability to perform flawlessly during piano competitions. (Of course it was one of those stereotypical Asian kid things.) How I developed this ability is a story worth telling. Because it did not come naturally. In fact, my first performance, I completely blanked about 3 minutes in, had to restart twice, and eventually gave up without completing the piece, because I just couldn’t remember the notes. Having to face my parents, my teacher, and the crowd, as I got off the piano bench and made my bow, I felt so embarrassed that I promised myself I would do whatever it took to never have to feel that way again. So before my next competition, I did the one thing I could think of to make sure I wouldn’t blank on a note again… I practiced again and again, while *making* myself forget in as many places, and as often, as I could. Because then, I’d focus on the note I’d forgotten, and figure out a way to remember that specific note and the notes around it so that even if my muscle memory gave out in that place again, I’d be able to keep on going. Doing this was not easy. I’d often sit in front of the piano for three hours or more, repeating a piece countless times as I forced myself to do this. But it was worth it: I never blanked during a performance again. No matter how nervous I felt playing in front of up to hundreds of people, or how long and complicated a piece was. People (mostly the parents of my competitors) would often come up to me after a performance and tell me… “Wow, not a single mistake! You’re lucky it’s so easy for you - you must have such a good memory!” I’d just smile and thank them. Because if they only knew. I didn’t realize it back then, but this idea of making something harder for yourself than it has to be, so that the end result is truly flawless, is a common “secret” used by top performers. Like [Jerry Senfield](=) in preparing for his stand-up routines, [martial arts](=) in general, and [Kobe Bryant]( as he trained himself to become the best basketball player of all time. It’s the same principle I’ve used to build a business that makes making 7-figures look “easy”... …I tested hundreds of iterations for my marketing campaigns and sales funnels …I practiced writing sales pages, emails, and posts—for myself and my clients—every day, for over seven years …I studied traffic generation, copywriting, marketing, and sales for years, like it was my PhD. (I’m talking about studying from the real masters, like Kennedy, Barnum, Ogilvy, Schwartz, Disney; not pop-up internet marketing gurus) …I created 20+ full-fledged courses, not to mention countless ad hoc trainings, workshops, and live programs, to ensure that I wasn’t just a one-hit wonder …I personally worked with 100+ clients on their products, marketing campaigns, and sales assets to ensure that I could consistently deliver results no matter the business, model, or industry Point being… It’s fun to think about making things as easy as possible. And that’s certainly one way to go about it. But, if you’re serious about becoming one of the best (or at least, becoming a top performer)… Then, I’ve got some counterintuitive advice for you today… Embrace the hard instead. It’s how you’ll end up building the “easiest,” best business anyways. Luisa PS - Whenever you’re ready, here are two ways I can help you further… >> If you want to start your own coaching business to replace your 9-to-5, start with my free masterclass on “[The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]()” >> If you’re already hitting $5K - $10K (or more) months in your business, and you’d like my helping scaling to consistent $20K, $30K, $50K, or more per month, (and learn all the “hard” stuff from me without having to spend years going through it yourself), my intimate [EMPIRE coaching program](=) will help you do just that [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States