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It all goes back to a childhood story, when I was completely thrown by the way my parents reactedâ?
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It all goes back to a childhood story, when I was completely thrown by the way my parents reacted… {NAME}, Snapshot of a pivotal moment in my life… I was 12, and it was a Sunday. I remember because it was Sunday Chinese school, and the teachers had decided to host an impromptu talent show. Wanting to impress my teacher, I volunteered the only talent I could think of… I could recite one of Sun Tzu’s Art of War chapters, by memory, in Chinese. (At that point, I had I think 4 of the 13 chapters memorized, so I had plenty of options to choose from.) My teacher was very impressed, and so, I had my show plan. Performance time: As I stood on the stage and scanned the crowd, I saw my mom and dad and smiled a little. I figured they’d be so proud of me, and couldn’t wait for my pat on the head (literally) after. I was already anticipating my dad’s toothy grin and the smiling head tilt my mom liked to do when she was happy. (After all, they were the ones who’d worked so hard on teaching me to memorize the Art of War.) All the times my dad had had me recite the chapters over and over paid off, and my performance went off without a hitch. But… My parents’ reaction wasn’t exactly what I thought it would be. Grimly looking me straight in the eye, my dad said… “You shouldn’t have done that.” He must have seen how confused I was, because he softened a little and explained… “The point of having advantages—like knowledge, or money—is not to flaunt them. It’s for you to use, and to know. And the less others know about it the better.” What he didn’t go into, probably because he could tell I was about to cry, was why. But over the years, I’ve only appreciated the wisdom of that lesson more and more. And that story, and everything behind it, is why I don’t do what a lot of other business coaches do: I don’t talk a lot of detail about my revenue or net worth. I don’t flaunt my expensive things on Instagram. And while I do like to share travel photos, I intentionally stay away from sharing the usual cliches. Not to say I don’t enjoy all those things. I absolutely do. But I enjoy them for me, with my loved ones, and mostly in private…not for the flaunting of that enjoyment. Points being… First, live and do business however you want. Share as much or as little as you want. With my example on one end and most business coaches’ examples on the other end, you’ve got a full spectrum of what works to choose from. Second, a mini marketing lesson: How you “attract” a client sets the tone for your entire relationship with them. So I also don’t love that kind of marketing because of the kind of person it attracts…someone who is only focused on the money and the things. Instead, I prefer to run my business—and work with clients—in this way… Heck yes, we make plenty of money. Currently most of my clients make anywhere from $20K per month to $100K+ per month. But the way we do it, is that it’s the result of having a business, creating a lot of impact, developing world-class coaching, teaching, marketing, sales, and business skills, and having the money come in… Because you are doing what you want to do. Not because the money is the end-all-be-all. Third, I believe that a little mystery, a little privacy, is way more interesting than living your life out on social media. Over the past year, my clients have lived incredible lives… …Taking time off for the first time ever because their business brought in tens of thousands of dollars…in profit…in a single month …Traveling to Hawaii, Paris, and other parts of Europe, for a few weeks and completely disconnecting to enjoy the moment…because their businesses were set up for it …Flying across the country, business class, for a five-star weekend, just because they had the time, flexibility, and money to do so …Remodeling their home (which looks so good it could fit in Architectural Digest), buying new homes, and upgrading all their design and furniture…because their businesses could pay for it And not one of them had to share any of this on social media in order to perpetuate their brand or their amazingness. Again, nothing wrong with that. But, if you prefer something different…like a tangible foundation of systems and skills for your business…or a little more privacy (like celebrating your next $50K month with just you and your partner, and smiling on the inside)…or it’s simply that you want to surround yourself with others like you… That’s the world you join inside my EMPIRE coaching program: [luisazhou.com/coaching]() Luisa [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States
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