Which, contrarily, is the reason why I actually never really get âstuck,â or at least stay there for long! {NAME}, Music 101. It was supposed to be one of the few âeasyâ classes at Princeton that would give my limp GPA a much needed boost. But weâd just had our first exam, andâ¦Iâd barely passed. Meeting the friend of a friend for lunchâbecause she wanted to partner in an engineering course and I wanted to ask how she was acing our music class, I learned not just her âsecret,â but a big life lesson as well. To elaborate:: The problem I was having was with the listening portion of the exam. Our professor would play ~20 seconds of a piece weâd studied, and expect us to name which piece it came from. Weâre talking 20 seconds out of a 5 to 15 minute recording. So me being me, Iâd been going straight to the brute force answer, and trying to memorize every single note by listening to it over and over. When I shared this with my new friend, she looked at me in surprise⦠âHe just plays the first 20 seconds of the piece. Thatâs all you have to memorize.â Wellll. What I learned from that lunch went way beyond how to ace a course that I (unfortunately) remember not a single bit of information about. The bigger lesson: Youâre never âstuck.â (No matter how insurmountable the obstacle might feel in the moment.) You just donât know what you donât know. This is possibly one of the most important lessons thatâs helped me grow my business. So taking a second to pause and let that sink in. Especially if thereâs a part of you right now feeling so frustrated and stuck trying to get to your revenue goal. Now, in the beginning of your business, figuring out what you donât know is easy. You can find a lot of answers, and some really good ones, for free. (Like on my [Youtube channel]( and [Instagram](=).) And when/if the time is right, you can also find some great courses with more detailed guidance too. (Iâd recommend starting with my Employee to Entrepreneur course.) But as you get a bit more advanced, like at the 5k to 10k per month mark, it becomes a lot harder to even figure out what you donât know. (And thatâs what causes that âstuckâ situation.) Because thereâs not that much applicable free advice available. And most courses arenât designed to help you past that stage either. This is the kind of stuff we talk about in my EMPIRE coaching program. Sometimes what you donât know is quick and tactical, like⦠Youâre using the wrong sales process for your business. Or, thatâs not the best traffic source for you. This email can be improved a lot by doing x, y, and z. Or, sometimes, itâs even simpler, like knowing how long a promotion should run, how to do a certain thing step by step, and what kind of results are âgood.â Other times, itâs a lot deeper, like⦠Your thoughts and emotional patterns are setting you up for failure. The way youâre thinking about your revenueâand money in generalâis the opposite of how a successful business owner would approach it. Your marketing is off because of a, b, and c. Your strategy is not setting you up for consistent growth, or even sustainable profits. Point being, it really just comes down to a matter of information. And not just any kind of information. Because theory doesnât work here. Iâm talking about the kind of information you can only get through experience. Thatâs why when a client comes to me for help scaling to 20k, 30k, 50k, or even 100k per month, itâs not really a question of, âCan you (Luisa) help me?â Rather, the real question is, âDo you have the information I need?â And the answer, if thatâs your goal, is an absolute Yes. Because of a lot of that aforementioned experience. So if thatâs where you are, and the kind of help youâre looking for⦠And Iâm the one youâd like in your corner to help you⦠Thatâs where my EMPIRE coaching program comes in: [luisazhou.com/coaching](=) Luisa [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States