completely unpredictable

Let me tell you about the time I had two very different sales experiences, and how they turned out (I would never have predicted it in a mil {NAME}, Today I want to share with you possibly one of the most important money lessons I’ve learned... Through two unpredictable experiences with potential clients a few years ago. The first was a franchise owner with an annual revenue of at least multiple six-figures. We were both excited to work together and she confidently told me she just needed to figure out which credit card to use, which she’d do right after our call. (Important bit of context: My coaching fee at the time was around $20K. Which, given her existing revenue and goals for our work together, was a logical, “easy” investment.) To my surprise though, I didn’t hear from her again until days later... “I’m sorry, I had an unexpected bill come up, so I won’t be able to do this now.” Now compare that with this completely different experience... The second potential client was a single mother who’d left her job over a year ago to build her business full-time...with only a dwindling bank account to show for it. On our call, she told me she had only a few months’ savings left (about the same amount as my fee), two kids to care for, and no idea what she was missing. My first reaction was to explain that I didn’t feel comfortable taking her on as a client given her financial situation. And I’ll never forget what she said to me, as she started crying: “I have to do this. I won’t have it in me to try again. So I have to give it my all now.” And despite her fears and doubts, she made the investment (via a payment plan) even though nothing about doing so made “logical” sense. So many powerful lessons from this. But today, I want to focus on the money lesson, which is: Very little about our relationship with money is “logical.” That includes how we feel about it, use it, and, of course...make it. After all, there are so many intangibles to account for: ...How you were raised to think about money. ...What level of income is considered “acceptable” in your family. ...How you’ve been brought up to feel about money—spending it, making it, using it, and having it. ...Your memories around money, and the meaning you’ve given it (consciously or subconsciously) because of those memories. Not to mention...all of the above separately for your potential clients too. Now, I’m a former engineer. So I’m about as rational and logical of a person as you can find. And, I’ll also be the first to tell you how important the not-so-logical piece is. Seriously: Take a second and think about how much the above affects your “logical” results, from the price you feel comfortable charging, to how you deliver your services, to how you market yourself, to the kind of client you attract. It has a HUGE impact! Which is why I’m going to be talking more about this next week. To help you master the essential, “non-logical” money piece to growing your business. And I’ve got lots to share with you! In the meantime, if you missed it, I’ve been dropping a lot of gems on Instagram. Money-related, here are a few posts you might find super helpful: >> [The only 3 to-do’s you need to get to $10K per month]() >> [How to hit $20K+ per month, consistently](=) >> [How to grow to $50K+ per month]( Enjoy! Luisa PS - One more piece of the story to bring home the point (and a happy ending)... Potential Client #2, who I did end up working with? Three months later, she’d made her investment back by over 200%. [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States