“HOLY CRAP! {NAME}’s stuff is good!”

The ultimate praise. Even better? Unsolicited. How to get that with your content... {NAME}, Instant mood lifter. As often as possible, I pay a stranger a genuine compliment... “Amazing outfit!” “I love your hair!” “Oooh, good choice.” Seeing their face light up makes me smile too. And we both leave a little happier. I enjoy the online equivalent just as much. Except here, I like being the recipient. Like when my student Phoebe Gavin shared this spontaneous comment: “Anyone else doing Content Cornucopia? HOLY CRAP it's good.” An unsolicited “HOLY CRAP” being the ultimate praise in my book, I had to follow up with her for more details... “I came to coaching from a journalism background so I thought creating content for my coaching services would be a breeze. But creating editorial content to educate the public is very different from creating marketing content to attract clients. Content Cornucopia helped me understand why my content was creating engagement, but not leads. I was able to shift my approach so my audience saw my value as a coach, not just as a source of great information. It also helped me use my time more efficiently and realize that my content didn't need to have the level of polish readers expect from the big news brands I'd led in my corporate career. I was able to reclaim the time I was spending making my content "perfect" and spending on growing my business.” HOLY CRAP results indeed. This is what we’ve been talking about for the past few days. Creating content for your business is NOT about just creating “good” content. Because every piece of content you create actually has one job: To answer the question, “Why you?” Or, if you’re not doing this well...Why not you. Every time someone reads, watches, or listens to something you created or co-created, they’re forming their own answer piece by piece. (Whether or not you’re aware of it.) In other words, they’re forming their own conclusions to questions like these... - Do my beliefs align with {NAME}’s? - How much do I respect {NAME}? - Do I believe in {NAME} and what they’re saying? - Is {NAME} someone I would ultimately want to buy from? - Do I relate to something in {NAME}’s health, business, life, relationships, personality, and/or character? Which ultimately culminates in: Your ideal clients concluding whether or not you are the coach or course creator they want to be around, learn from, and of course, buy from. That’s why when done well, ALL your content should be helping you make sales. Not just be seen as a source of good, free content. Creating my content in this way is why I’ve been fully booked for years without having actively promoted my 6-figure private coaching package. It’s the reason we receive almost daily emails asking what courses we have available for purchase. And it’s also a huge part of why my business continues to grow by leaps and bounds every year. Without extra work, time spent, or stress on my part. Contrary to popular advice, this has nothing to do with... Screaming for attention, claiming you’re the best, or promoting yourself to the skies. Spending all your time creating content or perfecting it. “Giving enough value" or not. (Let’s be clear: I’m not saying to NOT create great content. That’s a given. What I’m saying is that there are plenty of people who give incredible value all day long and yet don’t have the business and life they want.) What is it about? Creating content that shares all of you and your message. That conveys your expertise, skills, knowledge, character, and personality. Your wonderfulness. Your uniqueness. In a way that also naturally and positively impacts each person who comes across it. While being easy, fun, and fast for you to create too. When you create content this way, which is what I do myself and teach you to do in Content Cornucopia, that’s what happens naturally. Because you’re simply sharing YOU with each thing you create. Without having to overthink or over analyze it. So how do you do this? I’ll show you in [Content Cornucopia](. Enrollment closes tomorrow, July 28, at 11:59pm Pacific. I’d love to see you get some HOLY CRAP results with your content too. So you too can make more sales, be respected as a paid coach or course creator, and reclaim your time. Luisa PS - BTW, I don’t just show you how to do all this once inside the course. I show you about 60 different ways to do this via the 60 different examples I walk you through. Which means that by the time you finish Content Cornucopia, every piece of content you create will naturally and easily sell you and your amazing offers. So that soon you too will be getting comments like… “HOLY CRAP! {NAME}’s course/coaching is good!” [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States