the untold story of Paul Revere’s ride

You’ve probably heard the story of Paul Revere. BUT have you heard about this part of the story... {NAME}, You’ve probably heard the story of Paul Revere. Heck, I can still picture that image of him riding through town shouting, “The British are coming!” from middle school Social Studies. But, have you heard of the guy who rode in the other direction, with the same message and mission as Paul? In case you haven’t, I’m talking about William Dawes. So how did two men with the same message end up with such different results? Let me explain… Because it’s the same reason so many courses fail. William Dawes did what most course creators do… He went around, told people his message, and then moved on. Hoping someone would take action. This is how most course creators are taught to sell their courses too: Build an email list, send some emails, and hope people buy. Well, as we know, that didn’t work out too well for William. Just as it doesn’t work out too well for those course creators. Because it doesn’t generate any real connection, purpose, or interest. Whereas with Paul… The difference was that he’d already built connections and relationships with the people in the towns that he was riding through. So they trusted him, connected with his message, and immediately acted on it. Which is the same kind of connection and follow-through you’ll build via launching your course. And that is why a launch is the BEST way to successfully create and sell your course. Now, let’s talk some numbers to really show you the difference: During my launches, for every 500 people who join the launch (and yes, I’ll show you how to find those people too inside [Ultimate Course Launch](), usually about 10 to 15 people will buy. When all I do is send out a few emails, and possibly add in a webinar, maybe 3 to 5 people will buy. And that’s after over $300,000 spent on testing and optimizing to make sure that webinar and those emails are the best possible. That’s a 300% difference! The thing is, I can get away nowadays with just sending a few emails because I have a massive email audience, a very established reputation, and honed marketing and sales skills. All things I didn’t have in my first few years. All things which no one starts out with. (We all start from zero.) And the reason I have the business I do today, including the audience, the reputation, the revenue, and the flexibility, is because of the launches I ran during the early years. That’s why I packaged everything I did and learned from over four million dollars generated through my own launches alone (not counting the millions more I continue to help my students and clients generate), and put it together for you inside Ultimate Course Launch. So that you have the exact step-by-steps, templates, guides, and calendars to... - Perfect your guaranteed-to-succeed course offer...from scratch - Immediately stand out and capturing your audience’s attention...and desire to buy...no matter how crowded your market is - Create a world-class course that gets results...and becomes an asset to you for life - Easily create all your sales assets—your sales emails, sales page, sales setup, and more - Quickly build your audience by hundreds - Run a massively profitable launch that will grow your revenue, audience, reputation, engagement, and testimonials...and be able to do it again and again, whenever you want In short, if you’re serious about creating and selling out your course or group program... Nothing beats launching. [Especially when you know how to do it right.]( Luisa [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States