the ordering game

{NAME}, Pizza would be soooo good. But do I really want those calories? I definitely want carrot cake. But I need real food first. So salad for dinner and cake for dessert? Mmmm. That doesn’t sound fun. What about Thai food? Oooh I love thai iced tea. But will I love pad thai more than the garlic knots from that pizza place we like? OH, but what about those crispy fries from Grace’s? Should we get those?! That’s me, using more brain power at dinner than I have all day, trying to figure out what I wanted to eat tonight. This happens every time I order out. That is, until... “Why don’t we get Viet? Those spring rolls are so good. AND healthy. Plus I’ll order you that banh mi you looove.” SOLD! Stephen (my husband) knows exactly how to break through my ordering wishy-washiness. And I know I can’t be the only one who does that. (Right?) If this is what choosing dinner looks like, think about how bad it gets when your potential clients are thinking about buying your coaching package or course! Too bad you can’t Stephen-thru their doubts and personally talk to every single potential client. But your sales page can. Or rather, it has to. If you want to sell your services and/or courses. Here’s how that conversation has to go… Potential client: “I don’t know if this is the thing for me…” Sales page: “This was basically made for YOU. Let me explain...” ------- Potential client: “I’ve tried other things before. Is this really going to be different?” Sales page: “Like you can’t even believe. Here’s how…” ------- Potential client: “Do I really need this right now?” Sales page: “Look, only you can decide when the time is right. But, you’re here right now, so the time probably is right. Plus…” ------- Back to Luisa talking now… As Stephen has learned from experience, there are many things that DON’T work when you don’t communicate this well. “This is different. Just trust me.” “You need to do this. Take my word for it.” “Why wouldn’t you do this right now? Are you stupid?” OK, Stephen would never say that last one to me. But I’ve met a lot of sales pages that have. (You probably have too. And I’m guessing they didn’t convince you either.) Which is why in Sold Out Sales Pages, I’ll instead show you… - How to craft honest, thoughtful, and confident answers for these questions. (Via my almost stupid simple process for answering these questions myself.) - The best way to have your sales page handle this conversation, without coming across as pushy, salesy, or just plain rude - The exact place in each type of sales page to have this conversation for max effectiveness (aka sales) Ready to have your potential clients knowing fully and confidently that your product is the best one for them? And buying from YOU as a result? You know the deal... [Click here to get all the deets for -- and join -- Sold Out Sales Pages.]( Because {NAME}, it’s time. Time your future clients realize that YOU are the best one to help them. Enrollment closes on Sunday at 11:59pm Pacific. Luisa [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States