“Do you actually work?”

{NAME}, “I never see you working.” Implied in my boss’ condemning tone was his actual question: “Do you actually work?” Well...Yes AND No. See, back in my Analytics days, I had to compile monthly reports for the Chief Marketing Officer. “Compile” being code for a mind-numbingly boring series of copy-and-paste sequences. So what’s a lazy (*cough* efficient) former-engineer to do? Why, automate it of course. Which is how after a week of hard work setting everything up (thus the “Yes” part of my answer), I’d created a masterpiece. We’re talking a domino-effect of SQL data-pulling, Microsoft Excel calculating, and PowerPoint updating in the beautiful, CMO-approved green and grey tables on each perfectly formatted slide. All with the push of the “Run” button. Which replaced what was formerly a week’s worth of work. (Thus the “No” part. As in, no, I did the work to never have to do the work again.) A one-time set-up just as effective as I was (if not more so, because there’s no room for human error), and way more efficient. What’s not to love? Unless you’re my micromanaging boss, I guess. No wonder why I love a good sales page too. Remember how I shared yesterday that selling out my first group program required about 40 sales conversations in 10 days? And how I shared that I was able to replace those sales conversations so that I didn’t have to hop on a single Zoom call (actually back then, Skype was the go-to) during my subsequent first-ever $800K launch? It was all because I figured out how to write a good sales page. People would click to that magical luisazhou link, read to their heart’s content, and click “JOIN NOW” when they were ready. No “talking” necessary. Because that’s what a good sales page does. It replaces you -- or your salesperson -- and effectively “automates” the process of making the sale. What’s more, it’s often even more effective because it lets your potential clients “choose their own” journey. As in, they get to choose… (A) When they want to buy (B) Whether or not they want to buy (C) If they want to come back and rethink Choice (B) (D) Which payment plan they want to choose (E) How much research they want to do before they buy (F) How much detail they want to read about before they decide (G) Whether or not they believe your offer can really help them (H) And again (when they’re truly ready), when they actually want to buy All in a beautiful, non-salesy, non-pushy, here-you-go format. What’s more, it doesn’t require your time (or make-up or getting out of your pj’s) each time someone wants to buy. And it doesn’t cost you anything beyond the initial sales page write-up and set-up. (Compare that to the cost of your own time and/or the cost of a good salesperson. Who if they’re good, is charging you at least 15% to 20% commission.) That’s the power of a good sales page. And what’s more, with the sales a good sales page will help you make, you’ll never again have to deal with a micromanaging boss who interrogates you when you’re TOO efficient or good at your job. Luisa [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States