“OMG, I love {NAME}!”

{NAME}, You know “Good Cop/Bad Cop?” Well, that’s what most people think they’re doing with their content. AKA: They’re playing “Good Cop” when they share free content. And they’re playing “Bad Cop” when they *dare* to share any content that “sells.” The truth is, most people are playing the wrong game entirely. Because whether it’s selling something directly or not, every piece of content you create actually has the exact same job. Which is, to answer this one question: Why you? (Or, if you’re not doing this well...Why not you.) And by the way, this happens whether or not you’re actively aware of it. Because every time someone reads, watches, or listens to something you created or co-created, they’re forming their own answer piece by piece. In other words, they’re forming their own conclusions to questions like these... - Do my beliefs align with {NAME}’s? - How much do I respect {NAME}? - Do I believe in {NAME} and what they’re saying? - Is {NAME} someone I would ultimately want to buy from? - Do I relate to something in {NAME}’s health, business, life, relationships, personality, and/or character? Which ultimately culminates in: Your ideal clients concluding whether or not you are the coach or course creator they want to be around, learn from, and of course, buy from. That’s why when done well, ALL your content should be helping you make sales. Creating my content in this way is why I’ve been fully booked for years without having actively promoted my 6-figure private coaching package. It’s the reason we receive almost daily emails asking what courses we have available for purchase. And it’s also a huge part of why my business continues to grow by leaps and bounds every year. Without extra work, time spent, or stress on my part. And by the way… This has nothing to do with screaming for attention, claiming you’re the best, or promoting yourself to the skies. And it also has very little to do with “giving enough value" or not. (Let’s be clear: I’m not saying to NOT create great content. That’s a given. What I am saying is that there are plenty of people who give incredible value all day long and yet don’t have the business and life they want.) What it is about is creating content that shares all of you and your message. That conveys your expertise, skills, knowledge, character, and personality. Your wonderfulness. Your uniqueness. In a way that also naturally and positively impacts each person who comes across it. While being easy and fun for you to create too. When you create content this way, which is what I do myself and teach you to do in Content Cornucopia, that’s what happens naturally. Because you’re simply sharing YOU with each thing you create. Without having to overthink or over analyze it. So how do you do this? I show you in [Content Cornucopia](. Luisa PS - BTW, I don’t just show you once inside the course. I show you about 60 different ways to do this via the 60 different content examples I walk you through. Which means that by the time you finish Content Cornucopia, every piece of content you create will naturally and easily sell you and your amazing offers. So that when someone thinks of you, their automatic response is... “OMG, {NAME}?! I LOVE them!” (And their courses / coaching packages.) [Facebook]( [YouTube]( [Instagram]( [Unsubscribe]( Zhou Ventures, Inc. P.O. Box 2545 New York, New York 10163-2545 United States