How the world’s first triple optical camera drone will empower creators

Plus: AI-generated ‘ads’ for beer and pizza offer disturbing glimpse of the future of film [Blueprint]( Sponsored by If you've watched any nature documentary, action movie, or aspirational real estate show over the past decade, you'll have enjoyed sweeping aerial shots captured by drones. Giving a video camera wings (or rotors) makes shots that once required 7-figure budgets possible for almost any production company or content creator. A new triple-camera drone from Mavic is about to take those production values to another level entirely, with capabilities that only the big studios have had access to. Prepare yourself for more awe-inspiring footage, coming to every small screen soon. But first, here’s [your video of the day]( (which also delivers a lot of bang for the buck). Good morning. I’m Tim, an Editor at IE. This is The Blueprint. Let’s get into it. Last Sunday, Blueprint subscribers heard all about the mystery of where Earth's water comes from. Don't miss out — [subscribe to IE+]( today to receive exclusive interviews, features, and much more. VIDEO OF THE DAY [Exploring the world of high-powered handguns]( [Exploring the world of high-powered handguns: Which hand cannon reigns supreme?]( Deadpool's Arsenal meets Dirty Harry's: Top 5 heavy hitters - dive into the world of BFR, Desert Eagle, .44 Magnum, S&W Model 460, and Ruger Super Redhawk handguns! MUST READ [offers advanced imaging capabilities]( [World's first triple optical camera drone offers advanced imaging capabilities]( Pushing the realms of next-level imaging performance concerning drone cameras, DJI has released a novel triple-camera setup with its Mavic 3 Pro, equipped with a Hasselblad camera and dual telephoto lenses. This triple camera combination lets content creators switch between shot compositions with a single tap, resulting in a wider variety of shots in less time. With 43 minutes of flight time, creators can explore and experiment, from flight route planning to shot composition, all during a single flight. In terms of advanced in-flight safety, eight wide-angle vision sensors feed data to a high-performance vision computing engine to "precisely sense obstacles in all directions and plan a safe flight route to avoid them." Check out a video of the Mavic 3 Pro in action through the link below. [Read More]( CULTURE AI-generated 'ads' for beer and pizza offer glimpse of the future of film As the pace of development in AI continues to accelerate, we're starting to see the results of some experiments in video using AI tools to produce ad campaigns for imaginary brands. This week saw the release of two dummy ads, one for an American beer and another for a pizza brand. The results are impressive and disturbing in equal measure, with a strange aesthetic that looks more like something you'd see in an Aphex Twin music video, than an ad you'd see on TV. Click below to watch them both, if you dare. [Read More]( THE SPONSOR OF THE DAY [Duovox]( [Discovering the world's secrets in the dark is no mean feat. You need the right tools...]( For quintessential after-dark explorers or nocturnal wildlife lovers, the experience of discovering the secrets of the world beyond our visual capabilities is priceless. A military-grade night vision monocular is a valuable tool for hunters and outdoor enthusiasts who want to navigate and explore in low-light conditions. With the ability to produce clear images and penetrate the darkness, it's an essential piece of equipment for any avid night hunter or camper. The Duovox Ultra is an advanced 1080 FHD resolution camera, you can capture every detail in real-time full color, even in pitch darkness. That's right, you won't miss a thing. And with its compact and lightweight design, the Duovox Ultra won't weigh you down on your adventures. Get the Duovox Ultra at a limited time Super Early Bird pricing for a massive 67% off before the pricing goes up! [LEARN MORE]( INNOVATION Company is attempting to restart a shuttered US nuclear plant for the first time For the first time in the US, an attempt will be made to restart a decommissioned nuclear reactor, thanks to the efforts of Michigan's governor and Holtec, a company that normally tears old nuclear reactors down. Holtec President Kelly Trice says that government funding was essential to reopening the plant. Trice did not say how much it would actually cost to restart the plant. [Read More]( SCIENCE Scientists invent safe bone graft materials made out of eggshells Scientists have found a way to turn unwanted eggshells into useful bone graft materials. A key priority is to obtain safe, modifiable, and environmentally friendly biomaterials capable of replacing natural graft materials. The team developed a method to convert eggshells into amorphous calcium phosphate (ACP) particles that can be used to build bone grafts. [Read More]( QUOTE OF THE DAY Half the money I spend on advertising is wasted; the trouble is, I don't know which half. John Wanamaker, American pioneer in marketing MAIL & MUSINGS Did you watch the AI produced advertising videos? How did they make you feel? [Nauseous]( [Fascinated]( [Inspired]( [I now want a pizza and a beer]( YESTERDAY'S RESULTS We asked you how you felt about being a passenger on a towed aircraft. A third of you would rather not, but 40% could be persuaded if other people try it first. 40% I'll wait and see 34% Not for me 16% It's a good idea 11% Wait, what?! [7 Ingenious Tech Gifts]( THINGS WE LOVE [Micky Upholstered Armchair]( [Astrohaus Freewrite Traveler]( [Football Floating Helmet]( [Spurgeon Bathroom Vanity]( AND ANOTHER THING - Could [seaweed bricks]( provide the key to more sustainable construction at sea? [premium] - Scientists tweaked yeast cells to age in slow-motion, [here is the proof]( - SpaceX’s space empire: [A closer look at its rocket and spacecraft fleet]( - [Plastic-eating backyard fungi discovery]( boosts hopes for a solution to the recycling crisis (ABC News) - Newly observed effect [makes atoms transparent to certain frequencies of light]( (Phys.org) [Subscriber to IE+]( [About Us]( [Advertise]( [Contact Us]( © Copyright 2023 | The Blueprint is by Interesting Engineering, Inc. 205 Hudson St New York, NY, 10013, USA | All Rights Reserved You are receiving this email because you have subscribed to our newsletter. Manage you e-mail preferences or unsubscribe [here.](