Boost your TikTok game; AI powers up LinkedIn

Plus: 5 factors driving the growth of beauty and cosmetics sales [Insider Intelligence]( [Emarketer Daily]( Daily]( Charts. News. Analysis MARCH 11, 2024 Goldfish crackers is now a billion-dollar snack line, Campbell Soup Company president and CEO Mark Clouse said in the company’s earnings call this week. It’s only the second brand to cross $1 billion for the company, following its iconic red and white soup cans. Congrats to [the original baked-not-fried snack](. Was this email forwarded to you? Sign up [here](. TOP STORY [What you need to know to win long-term on TikTok’s short-form platform]( In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential social media platform of the moment. Aside from its rapid growth, the platform is notable for its high engagement and powerful algorithm. TikTok’s business model follows an Amazon-like flywheel that hinges on media, advertising, and commerce. This guide looks at how TikTok came to be and how marketers, creators, and retailers can leverage the platform to connect with audiences and shoppers. [Read our new guide]( NEWS AND VIEWS [AI helped Linkedin gain $1.7 billion from premium subscriptions]( Our view: Features and ad formats that cater to LinkedIn’s core function as a professional tool are the ones most likely to succeed—not those that co-opt useful channels for new ad space. [TikTok sparks user revolt in US over sale plan]( Our view: TikTok sent out a notification urging users to call their representatives. A ban won’t go over well with many of TikTok’s 107.8 million forecasted users. [Advertisers are still spending millions on clickbait, according to a report]( Our view: Advertisers need to make sure their ads are being served on worthwhile sites. Otherwise they are throwing money away on inventory that has no chance of performing. ANALYSIS [5 factors driving the growth of beauty and cosmetics sales]( The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector’s defiance against cautious spending habits is set to continue, driven by the enduring “lipstick effect,” the rise of dupes and Chinese-associated ecommerce giants, and more. [Keep reading]( THINGS TO KNOW 🌎 [Google Ads now limits country-level location exclusions]( 🦾 [The women in AI making a difference]( ▶️ [YouTube stops recommending videos when signed out of Google]( 👜 [The influencers getting paid to promote designer knockoffs from China]( 🔒 [New tool helps podcast advertisers lock in their ads]( PODCAST [Behind the Numbers: The Daily]( What will TikTok turn into next, Threads vs. X, and Snap distancing itself from social media. Tune in on [Apple Podcasts]( [Spotify]( [YouTube]( or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Nielsen. [Listen in]( THE BIG QUESTION Game on: True or false? Interest in college sports is on the rise. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](