Chart of the Day: Top social channels for brands

The top social channels where consumers interact with brands [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MARCH 6, 2024 [The top social channels where consumers interact with brands]( [The top social channels where consumers interact with brands]( Key stat: Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest. But YouTube is catching up (60.3%), growing 10.4% from 2022. Beyond the chart: - TikTok had the biggest change in how much internet users interacted with brands, increasing by nearly eight percentage points YoY. - Brands should have a presence across social media platforms, but content on each platform should depend on the optimal format and audience on the platform. - Facebook’s users skew older than YouTube’s, so edgy, experimental content may not work as well on the platform - Interactions with brands went up between 2022 and 2023 on all platforms evaluated except X and Twitch, showing that social media is still a vital place to reach consumers. Use this chart: - Evaluate social media strategy. - Prioritize social platforms. [Read online]( More like this: - [Social media holds the most potential for innovation]( - [Gen Z prefers to research brands on social media over search engines]( - [Consumers are most receptive to ads on shopping, news, and social media sites]( - [Social media predictions: Search’s impact on the commerce wars and LinkedIn’s ascent]( More Chart of the Day: - 3/5 - [No ads vs. paying more]( - 3/4 - [On-site with retail media]( - 3/1 - [Gen Z’s social search party]( - 2/29 - [Amazon's AI assist]( - 2/28 - [Password party]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](