Chart of the Day: Retail media milestone

Retail media will make up one-fifth of worldwide digital ad spend this year [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis FEBRUARY 26, 2024 [Retail media will make up one-fifth of worldwide digital ad spend this year]( [Retail media will make up one-fifth of worldwide digital ad spend this year]( Key stat: Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast. Beyond the chart: - With a growth of 21.8%, [retail media]( is growing faster than almost any other form of ad spend. - [Amazon]( will account for 74.2% of retail media ad spend in the US, per our October 2023 forecast, but about 42% of retail media ad spend worldwide. - Companies like Mercado Libre in Latin America and Alibaba, JC.com, and Meituan in China will account for a lot of retail media business internationally. Use this chart: - Demonstrate the growth of retail media advertising. - Assess retail media’s role in digital advertising. [Read online]( More like this: - [5 recent charts forecasting how ad spend is changing, from retail media to programmatic]( - [A guide to in-store tech and how it can fuel omnichannel retail media strategies]( - [Recent retail media roundup: The latest from Albertsons, Microsoft, and Instacart]( - [Retail media grows its share of total US ad spend, but isn’t overtaking social just yet]( More Chart of the Day: - 2/23 - [Banks bet on genAI]( - 2/22 - [Less TV to watch]( - 2/21 - [Social keeps it fresh]( - 2/20 - [Top 10 ecommerce sites]( - 2/16 - [Programmatic boost]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](