Chart of the Day: Less TV to watch

US scripted series declined 14% in 2023 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis FEBRUARY 22, 2024 [US scripted series declined 14% in 2023]( [US scripted series declined 14% in 2023]( Key stat: 516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks. Beyond the chart: - Until 2023, content production increased every year over the past decade, with the exception of 2020 during the height of the COVID-19 pandemic. - TV studios had to halt production and delay fall lineups due to the writers’ and actors’ strikes, which ended last September and November, respectively. - The strikes have forced studios to pay a combined $1.7 billion in payouts over the next three years, adding to the increasing pressure to turn a profit. Studios may look to ad-supported subscription tiers to drive additional revenues. Use this chart: - Inform your TV ad strategy. [Read online]( More like this: - [With the WGA strike over, streaming turns to an uncertain future]( - [Why marketers should understand the differences between CTV and OTT]( - [See which platforms are canceling shows at the highest rate]( - [Despite cooling growth, CTV is lifting the programmatic market]( More Chart of the Day: - 2/21 - [Social keeps it fresh]( - 2/20 - [Top 10 ecommerce sites]( - 2/16 - [Programmatic boost]( - 2/15 - [Bad ad-ples]( - 2/14 - [Winning consumers’ hearts]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](