Chart of the Day: Retailers get personal with AI

Retailers lean on data, AI for content personalization [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis Editor's Note: Chart of the Day will not publish Monday, January 15, due to the Martin Luther King Jr. Day holiday in the US. JANUARY 12, 2024 [Retailers lean on data, AI for content personalization]( [Retailers lean on data, AI for content personalization]( Key stat: 71% of US retail decision-makers have invested in data/AI-enabled content for personalization, according to an August 2023 report from Coresight Research and Obsess. Beyond the chart: - Over three-quarters (77%) of companies that have invested in data/AI-enabled content for personalization have reported significant or moderate increases in online sales, per the same report. - The top three performance metrics that increased after investing in this type of technology were clickthrough rate, time spent visiting stores, and net promoter score. Use this chart: - Identify which retail technologies are priorities. [Read online]( More like this: - [How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI]( - [Answering 4 questions marketers have about personalization and generative AI]( - [3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers]( - [Exclusive—Retailers rank immersive experiences near the top of their investment priorities]( More Chart of the Day: - 1/11 - [Private party]( - 1/10 - [TV spend is ad-ding up]( - 1/9 - [Stop, shop, and roll]( - 1/8 - [Retail tech change up]( - 1/5 - [2024 key trend—Two is better than one]( Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](