Chart of the Day: Radio tunes out

Digital drives growth in audio ad market, as radio broadcast advertising shrinks [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MAY 13, 2024 [Digital drives growth in audio ad market, as radio broadcast advertising shrinks]( [Digital drives growth in audio ad market, as radio broadcast advertising shrinks]( Key stat: US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast. It will account for an increasing share of overall audio ad spend, as broadcast radio spend continues to decline. Beyond the chart: - Digital audio will account for 40.4% of audio’s $17.61 billion in ad revenue this year, per our [Digital Audio Ad Spending Forecast and Trends Q2 2024]( report. - Compared to TV, audio’s shift to digital has been longer and steadier, thanks to early popularity of iPods and streaming services. - Audio could be an underappreciated ad medium. Although consumers will spend 21.4% of their total media time listening to audio this year, it will only claim 4.5% of total advertising spend in the US. Use this chart: - Prove the audio ad opportunity. - Consider where you are allocating your audio ad spending. [Read online]( More like this: - [Audio generates relatively little ad revenues per listener and time spent]( - [Making the case for investing in audio ads in 2024]( - [Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox]( - [Guide to podcast industry: Top platforms, key audience stats, and ad trends]( More Chart of the Day: - 5/10 - [Personal pies]( - 5/9 - [Social buffers]( - 5/8 - [eBay all the way]( - 5/7 - [Privacy states]( - 5/6 - [Digital wallet watch]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](