Spotlight: Upcoming Webinars and Top Resources

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Behind Every Good Decision Is Great Data.]( Nielsen's [2024 Annual Marketing Report]( helps you understand the shifts within the industry, drawing on responses from over 1,500 industry professionals across the world. This comprehensive report maps out the current and future states of digital marketing, including insights on the importance of a balanced approach to performance marketing versus brand-building, ensuring long-term value. Equip yourself with the tools you need to succeed in a digital-first world. Learn how evolving trends and investments in new media can reshape your marketing outcomes. [Download Now]( --------------------------------------------------------------- [Live Webinar: Cracking the Clickthrough Code]( Live: May 21 at 2pm ET Instead of clicking, nearly a third of consumers will go right to a brand’s website or search in a new window rather than clicking on an ad, according to Infillion. This leaves many marketers questioning whether clickthrough rate (CTR) is still the best measure of digital marketing success. Join our EMARKETER [Tech-Talk Webinar]( presented by Infillion, to hear the results of exclusive research on consumer clickthrough habits and discover how fitness wearables brand WHOOP achieved an impressive 9.1% CTR on a recent interactive campaign. [Reserve Your Spot Now]( Sponsored content by --------------------------------------------------------------- [Making Sense of TV Ad Measurement]( Live: May 16 at 2pm ET Nielsen remains the dominant currency for the upcoming upfront season, deeply entrenched despite its flaws. But alternative currencies are gaining traction, with nearly three-quarters of US advertisers showing interest and Comscore leading with a new Media Rating Council accreditation. We invite you to join Evelyn Mitchell-Wolf, our senior analyst, for a [Meet the Analyst Webinar]( made possible by Attain. Evelyn will discuss how linear and streaming TV ad measurement has progressed in the past year, and where things stand in the currency revolution. [Register Now]( Made possible by --------------------------------------------------------------- [Don't Let Your Brand Be Compromised]( Live: May 20 at 2pm ET In a year fraught with heightened risks, securing your brand is paramount. Join EMARKETER’s Paul Verna for an exclusive webinar on 5/20. [Gain insights]( on shielding your brand from AI threats, misinformation during a US presidential election year, and connected TV ad fraud. Discover: - Forecasts on ad spending trends elevating brand risk in 2024 - Insights into evolving social media content moderation - Actionable risk mitigation tactics for marketers Secure your brand’s future. [Reserve your spot now]( [Register Now]( EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](