Chart of the Day: #TikTokMadeMeBuyIt

More than two-thirds of TikTokers have increased usage despite shopping content changes [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 26, 2024 [More than two-thirds of TikTokers have increased usage despite shopping content changes]( [More than two-thirds of TikTokers have increased usage despite shopping content changes ]( Key stat: Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 “US Social Commerce” survey. Beyond the chart: - More than 11% of US households have [purchased items from TikTok Shop]( since its launch in September 2023, per data from Earnest Analytics. - TikTok’s user growth has slowed (from 10.2% in 2022 to 5.4% in 2024) at the same time as its aggressive ecommerce push, including its US launch of TikTok Shop in November 2022. - A potential TikTok ban would change things. Some 60% of TikTok users said that if the app was banned, they would use Instagram Reels regularly, per a March 2024 report by MGH. Use this chart: - Anticipate the effect of TikTok content changes to user engagement. - Understand TikTok’s user loyalty ahead of a potential ban. [Read online]( More like this: - [TikTok leads time spent on social for most US adults]( - [60% of TikTok users would jump to Reels following a ban]( - [What a TikTok ban would mean for ecommerce brands]( - [Guide to TikTok for social media marketing and commerce]( More Chart of the Day: - 4/25 - [Cookies get stale]( - 4/24 - [Resale rolls along]( - 4/23 - [The common currency]( - 4/22 - [Social spon-con]( - 4/19 - [YouTube rides the stream]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](