Chart of the Day: Cookies get stale

Study: Cookie deprecation delay defies marketer expectations [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 25, 2024 [Study: Cookie deprecation delay defies marketer expectations]( [Study: Cookie deprecation delays defy marketer expectations]( Key stat: 67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. [Google just announced]( that it was delaying this timeline to 2025. Beyond the chart: - The delay is in response to feedback from marketers that the industry was not prepared to pivot to Google’s Privacy Sandbox. - Google’s latest timeline is unclear, but the company says it will outline a new timeline on April 26. - Despite another delay—Google’s original phase-out date was in 2022)—cookies will go away eventually, and marketers will need [first-party data strategies]( that involve either collecting identifiers themselves or [partnering with data-rich companies]( for when that happens. Use this chart: - Emphasize the significance of Google’s latest third-party cookie news. - Plan for the cookieless future. [Read online]( More like this: - [Google delays deprecation of third-party cookies once again]( - [The digital ad industry’s overreliance on cookies could create a crisis]( - [5 charts on how third-party cookie deprecation will change ad buys]( - [Cookie deprecation won’t change advertisers’ preferred transaction methods]( More Chart of the Day: - 4/24 - [Resale rolls along]( - 4/23 - [The common currency]( - 4/22 - [Social spon-con]( - 4/19 - [YouTube rides the stream]( - 4/18 - [TikTok on the clock]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](