Chart of the Day: Amazon streamers are primed for ads

Eight in 10 Amazon Prime Video viewers use the ad-supported tier [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 16, 2024 [Eight in 10 Amazon Prime Video viewers use the ad-supported tier]( [Eight in 10 Amazon Prime Video viewers use the ad-supported tier]( Key stat: Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast. Beyond the chart: - [Amazon]( Prime Video will have 130.4 million US ad-supported viewers this year, accounting for 57.6% of subscription [OTT]( video viewers, per our February 2024 forecast. - Most of YouTube’s 241.8 million US viewers this year will watch with ads, making it the only streaming service with more ad-supported viewers than Amazon Prime Video. - Amazon Prime Video’s high saturation of ad-supported viewers also means modest growth for the ad-supported option at around 1% YoY through the end of our forecast period in 2028. [Netflix]( and Disney+ will see double-digit growth in ad-supported US viewers every year through 2028. - Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart: - Guide your [connected TV (CTV)]( ad strategy. - Assess CTV ad inventory by provider. [Read online]( More like this: - [5 charts to help marketers evaluate Amazon Prime Video ads]( - [More than half of US video subscription revenues will go to streaming services next year]( - [More streaming viewers are adopting ad tiers]( - [4 ways to enhance your CTV ad creative and avoid consumer fatigue]( More Chart of the Day: - 4/15 - [Where loyalties lie]( - 4/12 - [B2B discovery]( - 4/11 - [Search to buy]( - 4/10 - [Recipe for social success]( - 4/9 - [Retail rewards]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](