Spotlight: Upcoming Events and Top Guides

Insights from our latest sponsors - "EMARKETER FYI Spotlight" is part of your subscription to our EMARKETER Newsletters. Trouble viewing? [View in browser](. [Unlock Unparalleled Insights]( Live: 16 April at 15:00 GMT/ 10:00 ET Discover how AI is changing the ways we approach Media Mix Modeling—and how media players can get ahead. Don't miss our exclusive webinar, Navigating AI in Marketing Mix Modeling: Risk and Rewards, on 16 April. [Reserve your spot today](. Uncover crucial insights including: - The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities - The pitfalls associated with AI if incorrectly applied within Marketing Mix Modeling - The essential framework for effective AI in marketing measurement [REGISTER NOW]( [Nielsen Logo]( --------------------------------------------------------------- [Maximize Mobile App Marketing]( Americans spend an average of 3 hours and 40 minutes daily on mobile apps in 2024, representing 92% of mobile device time and 46% of digital time spent with media. These stats underscore the growing importance of mobile apps in daily life. EMARKETER compiled a collection of five charts to distill the essential data and insights you need to help you maximize your investment in mobile marketing. [Download this Top Charts]( edition “Identifying Growth Areas in Mobile App Marketing and Advertising" and learn: - Strategies to attract and retain app users in a more selective market - Insights on app quality and user experience in a post-cookie world - Which app categories will continue to grow [Download Now]( Made possible by --------------------------------------------------------------- [Virtual Summit: Outlook and Strategies for 2024's Second Half]( Live: May 3 at 11:30am ET Don’t just face 2024's challenges—conquer them. Secure your spot for May 3, and hear from our top analysts and brand marketers from Colgate-Palmolive, Kenvue, ThredUP, and more on topics like generative AI, retail media, and identity and data management. [Secure your spot today]( and be sure to invite your colleagues. [Register Now]( Made possible by StackAdapt, Google, Blueconic, Placer.ai, and MNTN. --------------------------------------------------------------- [How GenAI Is Shaping Advertising—and Brands’ Approach to It]( From enhancing data analysis to revamping creative production, genAI is at the forefront of advertising innovation. More than 4 in 10 CMOs and executives expect genAI will perform a majority of the work marketers now do within the next three years, per Capgemini. Despite its growing presence, challenges remain in fully realizing genAI’s transformative potential. [Download a complimentary copy]( of our analyst report, “GenAI in Advertising: How GenAI Is Shaping Advertising—and Brands’ Approach to It.” You’ll get a critical road map into adoption patterns, creative production dynamics, and the strategic implications for brands. [Download Now]( Presented by EMARKETER FYI sponsored mailings are strictly controlled and distributed by EMARKETER. © 2024 [EMARKETER]( One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]( | [Privacy Policy]( [eMarketer's Facebook]( [eMarketer's LinkedIn]( [eMarketer's Twitter](