Chart of the Day: The Amazon effect

Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023 [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 4, 2024 [Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023]( [Amazon accounted for 40% of ecommerce sales, 4% of retail sales in 2023]( Key stat: Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse. Beyond the chart: - Amazon remains the business to beat—or partner with—for ecommerce, but it doesn’t have the advantage in total retail sales in the US. - Marketplace Pulse’s figures are slightly different from our own forecast, which put Amazon’s 2023 US marketplace share at 72.4% and its retail ecommerce sales share at 39.6%. - Our forecast puts Walmart Inc. way behind Amazon in retail ecommerce sales, accounting for 7.4% of US retail ecommerce sales in 2023. - But Walmart Inc. accounted for around 6% of total US retail sales in 2023, per Marketplace Pulse, ahead of Amazon’s 4%. Use this chart: - Demonstrate Amazon’s ecommerce dominance. - Compare Amazon’s ecommerce and overall retail ventures. [Read online]( More like this: - [5 things retailers need to know about selling on Amazon, from marketing tactics to AI and competitors]( - [Marketplaces lose share in places where US shoppers start their shopping journeys]( - [The top 10 ecommerce sites in the US]( - [A guide to Amazon: A powerhouse of retail, advertising, and technology]( More Chart of the Day: - 4/3 - [Product discovery channel]( - 4/2 - [Pay it forward]( - 4/1 - [How marketers actually use AI]( - 3/29 - [Digital video’s growth]( - 3/28 - [Gen Alpha’s total (ad) recall]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](