Chart of the Day: Pay it forward

Credit cards are the most popular payment method in the US [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis APRIL 2, 2024 [Credit cards are the most popular payment method in the US]( [Credit cards are the most popular payment method in the US]( Key stat: Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast. Beyond the chart: - Brands can take advantage of consumers’ rising credit card usage by partnering with issuers on loyalty programs, like Bank of America and Starbucks’ recent tie-up. This gives each company the opportunity to expand its reach and gather additional customer data. - Consumer credit card debt is on the rise, hitting $1.13 trillion in Q4 2023, per the Federal Reserve Bank of New York. This could mean consumers pull back on their credit card usage, potentially turning to other payment methods like buy now, pay later instead. - To protect their share of consumer dollars, brands must make sure that they offer a variety of payment options, keeping the checkout process as seamless as possible. Use this chart: - Identify shifting payment method trends. - Assess the need to add alternative payment methods to checkout. More like this: - [Consumers want points and rewards above all other loyalty perks]( - [How seamless payments, social commerce, and loyalty apps are driving mcommerce growth]( - [Online retailers need to respond to Gen Z’s love of Apple Pay]( - [More than one-third of US Gen Zers have used BNPL recently]( More Chart of the Day: - 4/1 - [How marketers actually use AI]( - 3/29 - [Digital video’s growth]( - 3/28 - [Gen Alpha’s total (ad) recall]( - 3/27 - [Influencer vs. brand]( - 3/26 - [Cash or credit]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](