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US adults are spending more time with digital video and less time with traditional tv Charts. News.
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US adults are spending more time with digital video and less time with traditional tv [Insider Intelligence]( [Chart of the Day]( of the Day]( Charts. News. Analysis MARCH 29, 2024 [US adults are spending more time with digital video and less time with traditional tv]( [US adults are spending more time with digital video and less time with traditional tv]( Key stat: US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast. Beyond the chart: -
TVâs decline in time spent will be more moderate than we previously expected, even as time spent with digital video climbs.
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Growth in time spent with digital media is slowing, but itâs still increasing faster than time spent with traditional media is declining.
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US time spent with mobile phones will be 50 minutes higher than time spent with connected TV this year, per our forecast. Use this chart: -
Allocate digital video ad spend. [Read online]( More like this: -
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[What media planners need to know about where people are watching TV](
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[Combined CTV and linear TV ad spend will near $100 billion in 2027]( More Chart of the Day: -
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3/27 - [Influencer vs. brand](
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3/26 - [Cash or credit](
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3/25 - [Political ad-versaries](
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3/22 - [Big tech says no deal]( EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more [charts](. Was this email forwarded to you? Sign up [here](. Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](