How Technology Marketers Lead the Way in AI Experimentation [New Research]

mlns='> Newly released research into tech content marketing. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.21.24 Connect with CMI Hi there, Have you ever wondered if people who work at technology companies have an easier time choosing and using tech? Most years, our research says no — they face the same challenges with the marketing stack as other marketers. But when it comes to the tech du jour (yes, I mean AI), [our latest research]( says tech marketers are using AI more than B2B marketers as a whole (and much more than enterprise marketers). We'll have to watch and see where it takes them. Meanwhile, [I'd love to hear your thoughts](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) on the new research findings.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How Technology Marketers Lead the Way in AI Experimentation [New Research]]( Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. [Read more](  A Word From CMI Next Week: AI Masterclass for Content Marketers Go beyond ChatGPT in our free virtual AI Masterclass on February 28-29. Discover AI's untapped marketing potential as we share ideas to move your strategy, process, and policy forward. The lineup of six sessions will explore how to leverage AI to build your strategy, scale your content operations, fuel your creativity, and more. [Sign up here to join live or on demand.](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]