Why Brands May Be Saying Less But Not Doing Less for Pride Month

mlns='> Is it good or bad cutting back on big Pride Month announcements? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 6.7.24 Connect with CMI Happy Friday! Pride month honors a community that still struggles to speak their truth for fear of being abandoned, maligned, or outright attacked. Lately, more brands seem to be questioning whether to amplify their support through Pride-centric marketing initiatives or lower their voices on this issue to avoid attracting negative attention. [In today’s article]( Robert Rose suggests that brands should look inward to determine their authentic role in the Pride conversation. [Let me know](mailto:jodi.harris@informa.com?subject=Pride%20marketing&elqTrackId=CA3D7BF1FD6683C3C81BB675A80CB987) if you agree.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Why Brands May Be Saying Less But Not Doing Less for Pride Month]( What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do? [Read more](  A Word From CMI [Issa Rae to Headline Content Marketing World 2024]( We’re thrilled to welcome Issa Rae to the Content Marketing World 2024 keynote stage, where she’ll share how her passion for storytelling and entrepreneurial spirit sparked a remarkable journey from YouTube pioneer to celebrated writer, actor, and producer. [Learn more about Issa Rae here]( then register to see her at CMWorld in San Diego on October 21-23.  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]