And the winner is ...

mlns='> No, not *that* winner, this one [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.12.24 Connect with CMI Hi there, Did you watch? I’m not asking about the [insert your copyright-dodging moniker for the NFL championship here]. I’m wondering if you paid attention to the clash of AI titans that played out before, during, and (probably) after Sunday’s event. Google and Microsoft both debuted ads for AI apps: Microsoft’s [Copilot: Your Everyday AI Companion]( (screen grab below) shows several people using the company’s new Copilot app to help them do things they were told they could never do (open their own business, get a degree, make a movie, etc.). [A young woman uses her phone in the Microsoft ad Copilot: Your Everyday AI Companion]( Google’s [Javier in Frame]( (screen grab below) shows a person with impaired sight using the Guided Frame feature on a Pixel phone to take and share photographs. (Don’t miss the companion [backstory video]( [A man with impaired sight takes a selfie with his dog in Google’s Super Bowl ad Javier in Frame.]( Both companies released the ads before The Big Game and earned media coverage. Both put people in the lead role while relegating AI to a friendly pocket-sized helper. Both followed Robert Rose’s “Tell it well” advice. But which told it well-est (ahem)? Which ad is more likely to lead to brand engagement, loyalty, and sales? And will either one succeed in directing attention away from concerns over the impact of AI on misinformation, job losses, the wealth gap, copyright, and the environment? The winner (in your opinion) is: [Google](mailto:kim.moutsos@informa.com?subject=Google%20wins&elqTrackId=B68293068BB6FDFEDBA6D3C7973EF103) [Microsoft](mailto:kim.moutsos@informa.com?subject=Microsoft%20wins&elqTrackId=3BDAE205E9402AA859953F81348A4DC2) [None of these candidates](mailto:kim.moutsos@informa.com?subject=Nobody%20wins&elqTrackId=FBE6FA3731664DC8B46B0852F53697E4) In the meantime, here are more resources to help you move your audience.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [How a Spoonful of Story Helps Even ‘Boring’ Content Go Down]( Mary Poppins had it almost right: Just find the story and — snap — the content’s job’s a game. Then, even the boring tasks you undertake become — if not a piece of cake, a more creative endeavor rather than a mundane construction project.  Thursday: [Single Sourcing Content: A Path Forward]( | 1 p.m. ET Single sourcing content — making one piece of content work in multiple channels — feels like something that should work, but very few get it right. Join this webinar to explore the theory behind single sourcing and learn how leading organizations are finding success.  Next Tuesday: [Help for the AI-Challenged]( | Live with CMI | 1 p.m. ET Does it feel like you’re already behind when it comes to AI? Get advice from Heather Murray, founder of AI for Non-Techies, in an all-new livestream, Live with CMI (hosted by Amanda Subler and JK Kalinowski) next Tuesday, February 20. Heather will explain what everyone gets wrong about AI and how to get started.   To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]