It’s not what you know

mlns='> It’s what you know about who you know [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 2.5.24 Connect with CMI Hi there, There’s a steady drumbeat of messages about the resurgence of interest in owned channels: - Several experts mentioned it in our [2024 trends and predictions]( piece. - Google launched its [Tracking Protection]( feature last month and announced it will phase out third-party cookies by the end of 2024. Maybe. Possibly. - Communities like Reddit are [locking down data]( (once freely studied by researchers) to monetize it. In any case, third-party data is out. First-party data (information people give you directly, i.e., by filling out a form) and zero-party data (information you derive from people’s activities on your owned channels) are in. The good news. All that luscious data gives you an opportunity to produce something that no other brand could create. Case in point: [Netline’s 2024 Content Trends and Planning Guide.]( Netline (owned by CMI parent company Informa) analyzes the consumption patterns of the millions of people who’ve registered for content on its platform. It turns that analysis into a gated asset packed with information no other company can offer. It’s an excellent example of how turning your owned data into stories can attract more audience (which you can then add to your studies). It’s an interesting glimpse into what formats and themes are popular in different industries and job functions. And that might give you some ideas for how to package the work you’re doing. Meanwhile, here are some resources to help you make the most of your data and your content this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [What Marketers Should Do as Google Crumbles Third-Party Cookies]( Robert Rose explains what Google’s latest cookie move means, plus what to do and what not to do in response.  ICYMI: [Turn Dry Data Into Rich, Relatable Stories With These Tips]( Having data to build into content pieces is great. But sifting through the numbers to find compelling stories isn’t easy. This advice from a newswire writer will teach you how to make data the star of stories your audiences will love.  Open now: [Content Marketing World Registration]( Three days of learning, inspiration, and new connections, 150+ expert speakers, and thousands of your content and marketing peers. Do you need other reasons to attend? Here’s one: San Diego’s balmy weather and harbor-front views from the San Diego Convention Center are a breath of fresh air. Get the best rates by reserving your spot now.  This month: [Apply for CMI's Mentorship Program]( Here’s another way to sharpen your skills: Find a mentor. CMI’s Mentorship Program pairs content marketers looking for career guidance with leaders from the CMI community. As a mentee, you'll broaden your network and get one-on-one advice from someone outside your organization who understands the content marketing landscape. Submit your application by March 1.  A Word From One of Our Sponsors Build a Robust Content Infrastructure With the Right CMS Unlock the power of content management systems! Align your content strategies with organizational goals, boost efficiency, and elevate your brand experience. Dive into these essential steps to unleash the full potential of your content. Transform possibilities into realities. [Learn how here »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]