Owned Media Demands This New Content Role for Long-Term Success

mlns='> Add this new role to help your content marketing program flourish. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 1.23.24 Connect with CMI Hi there, You've probably heard the advice to treat your content like a product. If you haven't, you will in today's Rose-Colored Glasses. But Robert Rose goes beyond that vague platitude to explain how. Spoiler alert: It involves hiring (or assigning) an editorial product manager. But don't confuse that role with a project manager (though you may need one of those, too). As Robert explains, a product manager's role is to conceive and manage content as a strategic part of a product portfolio. Robert explains what makes a great product manager. Who manages your content as a product? [I'd love to know.](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20-%20product%20not%20project&elqTrackId=72EF4476BF53EE60E8006D66E50753F7)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Owned Media Demands This New Content Role for Long-Term Success]( To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager. [Read more](  A Word From One of Our Sponsors Seven in 10 B2B Buyers Worry About Unethical AI We asked 14,300 consumers and B2B buyers about trust, AI, and the other factors that make them embrace or abandon brands. Find out what they say in our new report. [Get the free report »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]