Keep it on the download

mlns='> Does anyone still prefer PDFs? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 10.30.23 Connect with CMI Hi there, Last week, CMI released its latest [B2B Content Marketing Benchmarks, Budgets, and Trends report]( as it has every year since 2010. But we made one big change this year: No more separate “teaser” article pointing to a PDF containing the complete findings. Instead, the blog article includes everything – charts, analysis, commentary, and action steps – in one place. For background, here’s some insight into why we changed our strategy: - PDFs aren’t accessible (without a lot of additional work) or shareable, and the mobile experience isn’t great. - The split teaser article-PDF approach makes readers look in two places to see all the research findings. - The all-in-one report/article streamlines our editorial process. - We plan to publish the latest results to the same URL each year so that all backlinks will point to the most current findings. (You can read more about the benefits in [this helpful article]( from Orbit Media Studios). To us, this strategy feels more modern, accessible, responsive, and useful. But here’s what we don’t know (yet): - How do you (and other readers) feel about the change? - Do you prefer seeing everything in one place? - Do you miss having a PDF for reference? - How do you present the findings of any original research you conduct? We’ll keep tweaking and perfecting our way of presenting research. In the meantime, [I’d love to know your answers](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20B2B%20research%20survey%20says!) to any or all of these questions. (And if you just can’t quit PDFs, [let me know](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback%20%E2%80%93%20PDF%20me) – I’d be happy to send you the report highlights in that format.) Here are some resources to help you with your work this week. Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [Beyond the PDF: Why B2B Content Marketing Demands an Evolution]( Robert Rose wrote about the desire to cling to familiar formats (and why that might not be the best approach) a couple of years ago. Here’s his (oldie but goodie) piece on B2B content marketing in the modern era.  Today: [The Time to Win With Jay Baer]( | Ask the #CMWorld Community | 12 p.m. ET Speed has always been an important part of the customer experience. But research suggests it’s now THE single most important component. CMI’s Amanda Subler sits down with Jay Baer to discuss his new book, The Time to Win, and explore the relationship between responsiveness and revenue.  Thursday: [How To Boost SERP Rankings: The Role of Topic Clusters and Pillar Pages]( | Nov. 2, 1 p.m. ET An SEO strategy built around topic clusters and pillar pages can help you climb to the top of Google SERPs. Learn how this approach works in this in-depth discussion with SEO and content marketing experts Alex Carchietta and Zack Kadish from Conductor. Register to save your spot for the live event.  A Word From One of Our Sponsors 5 Stages to Becoming a DX Superhero Your digital experience needs an upgrade but you don’t know where to start? Use our Digital Evolution Model to discover where you are today - and start driving impact tomorrow. [Find out where you fall on the Digital Evolution Model »](  To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]