Hitting the high notes

mlns='> Can clever content send a bad reputation up in smoke? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 4.24.23 Connect with CMI Hi there, Did you see the Transportation Safety Administration’s Instagram post last Thursday? It’s worth [reading in full]( but here’s an excerpt: It’s 4/20 everywhere … but we’re here delivering this ✌️ via the GRAM. Are you wondering how to travel with your high heals? In case you forgot, allow us to be blunt! Weed and certain cannabis infused products remain illegal under federal law, unless they contain no more than .3% THC. So if you’re headed on holidaze, and need to fly high above the clouds first, it’s best to leave the kush at home. We’re not blowing smoke when we say our screening procedures are designed to detect potential threats to aviation and passengers. While our screening officers do not specifically search for illegal drugs, if found they will be reefered to local law enforcement. But read beyond the humor and you’ll see an even more remarkable sentiment – helpfulness. That’s not a quality most people associate with the agency (one Instagram comment summed up many people’s feelings: “The TSA: love the posts, hate the airport process”). And yet, helpfulness is undeniably and unjudgmentally there: Too munchie info for you? Need us to roll all this up tightly and deliver it in a more condensed package? Well pipe down about it, we’re on a roll! Before we forget, did you know that tobacco pipes and bongs are good to go in carry-on and checked bags? The CTA offers even more about this “chronic” topic from the link in bio. Will humorous and useful content help people see the agency in a different light? Maybe. (I’d love to hear [what you think.](mailto:kim.moutsos@informa.com)) But here’s something I’m sure of: If content creators at government agencies can find a way to make rules and regulations engaging, memorable and clear, the rest of us have no excuses. Here are some resources to help you plan and create your own remarkable content.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback)  ICYMI: [Government Agencies Get Real, Funny, and Human on Social Media [Examples]]( Content creators at local, state, and federal agencies discovered the antidote to bureaucratic content. Here’s how they did it – and you can, too, no matter how straight-laced, regulated, or "boring” a field you work in.  ICYMI2: [How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]]( Mary Poppins had it almost right: Just find the story and *snap* the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.  Learn How To Test It: [Marketing Analytics & Data Science]( | Sept. 26-28 | Washington, D.C. Everyone wants data to guide (or reinforce) their marketing decisions. But relatively few organizations feel confident about their data use and maturity. That’s an opportunity to step up and get your marketing analytics function in order. The Marketing Analytics & Data Science conference can help you think more strategically about ROI and marketing measurement, better understand customer sentiment and behavior, and learn the latest AI-powered techniques for personalizing and automating marketing campaigns. And it’s all taking place under the same roof as Content Marketing World.  [PERSONALIZATION AND ABM RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]