How To Make Your Next Thought Leadership Program a Success

mlns='> An experienced marketer shares her tips for standout thought leadership. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 3.23.23 Connect with CMI Hi there, So much gets labeled as thought leadership now that the phrase starts to lose meaning. But defining it is a necessary first step to using the tactic at its full (and considerable) power. In today's article, Janie Hulse-Najenson writes that true thought leadership "combines the rigor of an independent academic study with the sizzle of a targeted ad campaign." It takes coordination and cooperation among multiple teams to do well, but the benefits to the brand make it worthwhile. Still, you'll need to start with a clearer definition than "I'll know it when I see it."  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=Feedback) [How To Make Your Next Thought Leadership Program a Success]( Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. [Read more](  A Word From CMI: Join Us for Today's Webinar As economic uncertainties loom, persuading your CFO and CEO to allocate resources for content creation can be an uphill battle. Join us for today's webinar where our speakers will present a comprehensive framework for pinpointing the ideal resources for your content strategy and offer templates to convincingly present your business case to the executive team. [Register for free »](  [CONTENT CREATION RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content V]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]