Angela Basset did the thing

mlns='> Everything is everywhere and nearly all at once [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( Daily News and Alert 2.27.23 Connect with CMI Hi everyone, Did you catch any of the Hollywood awards ceremonies this weekend? I caught enough to make me reflect on what a wild content environment we’re living and working in. Here’s one example: When Angela Bassett won the NAACP Image Award for Entertainer of the Year on Saturday, she referenced a line from [Ariana DeBose’s viral rapped tribute]( to the women nominees at the BAFTA Awards, which aired the previous weekend. The merciless memes and mockery that followed that performance had driven DeBose off Twitter by the morning after the BAFTA broadcast. At some point last week, DeBose rejoined the conversation, even commenting on an Instagram carousel that included [an image of a tweet that read]( “when Angela Bassett wins the oscar she must start her speech by saying ‘and in the words of Ariana DeBose, I did the thing.’” Then, at the NAACP Image Awards, Bassett [started her speech]( this way, “I guess Angela Bassett did the thing!” Got all that? This pickleball-like volley of content and conversations (across countries, events, people, and channels) characterizes many content-driven moments not only for celebrities and star-studded events but for corporate brands, nonprofits, and government agencies, too. It’s both exhilarating and exhausting. Here’s another reflection point: On Sunday, I watched [James Hong’s funny, moving, and standing ovation-winning speech]( after Everything Everywhere All at Once won Best Cast in a Motion Picture at the SAG Awards. But I almost missed it. After a colleague texted me about the broadcast, I looked for it on the Live screen of my YouTube TV interface. It wasn’t listed. I vaguely remembered reading that Netflix picked up the rights to the show. So I fired up that app. Nope. I headed to Google, where I learned it would stream on Netflix’s YouTube page because Netflix hasn’t launched live streaming capabilities yet. Really? Progress is a weird thing. It can be excruciatingly slow and suddenly too fast to act on. Unless you’re Angela Bassett – she did the thing. I’d love to hear any content reflections you had over the weekend. Hit reply or land directly in my inbox [with this link.](mailto:kim.moutsos@informa.com?subject=CMI%20feedback%20-%20content%20marketers%20doing%20the%20thing) Here are some resources that might help you do your things this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute  (Not) Just for Fun: [Undeniable – Stories From the Negro Leagues]( This charming, mostly animated, three-episode series from Major League Baseball celebrates the impact of Negro League players on the sport, including Toni Stone, the first woman to play in the league. She signed with the Indianapolis Clowns to Hank Aaron’s spot at second base when he left the Clowns to join the Milwaukee Braves.  Today: [3 AI Tools For Marketers You HAVEN'T Heard Of]( | Noon ET Are you overwhelmed by the talk about what AI means for marketing or struggling to figure out how to use it to your advantage? [Mike Kaput,]( chief content officer at Marketing AI Institute, joins Ask the #CMWorld Community host Amanda Subler to talk about tools you can start using now to make your job a little easier and answer your questions.  When You Need It: [Content Marketing University]( CMI University offers training on how to create the building blocks for your content marketing strategy. Enroll now for 12 months of on-demand access so you can take the courses and earn a certificate of completion at your own pace.  ICYMI: [Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience]( A content writer ends her relationship with HARO, once a go-to for crowdsourcing articles. Her experience offers a lesson in vetting and verifying sources for all content marketers.  Don’t Forget: [Content Marketing World Speaker Application Deadline]( | March 19 If you’d like to do the thing in front of the Content Marketing World audience, start fleshing out your idea so you can submit your [speaker proposal]( by the March 19 deadline.   [CONTENT OPERATIONS RESOURCES](  Events [Content Marketing World]( [ContentTECH Summit]( [Content Marketing Awards]( Resources [Research]( [White Paper/eBook Library]( [Content Voices]( Education [Content Marketing University]( [Chief Content Officer]( [Webinars]( [Job Listings]( Interested in advertising with CMI? [Learn more.]( To change your email preferences or unsubscribe, visit our [subscription center.]( Copyright © 2023 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]