How To Use Testing To Create a Competitive Advantage

mlns='> Get a hypothesis, collect the data, and see what works best. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 4.17.24 Connect with CMI “This is a test of the Emergency Broadcast System.” If you watched network or cable TV in the late 20th century, you likely experienced this signal test. It verified that TV stations could communicate critical information to the public “in the event of an actual emergency.” Although the EBS has long been retired, it highlights the importance of ongoing performance testing. Without it, you might not realize your content isn’t working until it’s too late to course-correct — or capitalize on emerging opportunities. Try the detailed testing process outlined [in today’s article]( and [let me know]( if it helps prepare you for success.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [How To Use Testing To Create a Competitive Advantage]( Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today. [Read more](  A Word From One of Our Sponsors [Webinar] Unlocking Marketing Efficiencies with Gen AI Marketers spend an average of 42 hours a week on communication tasks alone. That’s 20% more than the average worker. They also spend more time in meetings, managing chat messages, and simply writing than most teams. Join Lena Walter, CMO of Grammarly, and Libby Rodney, CSO of The Harris Poll, for a webinar on April 18th at 10 a.m. PDT to learn how to boost marketing performance with AI by cutting communication overload and leveraging its potential. [Register today »](  A Word From CMI Next Week: MasterTHIS Data Storytelling In today's data-driven marketing landscape, understanding the human element in data storytelling is as crucial as interpreting analytics. Join us Thursday, April 25, at 1 p.m. for MasterTHIS: Data Storytelling, where our experts will dive into the intersection of neuroscience and marketing impact. You'll gain practical tips on effective data visualization and leveraging human triggers to improve outcomes. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]