Newsletter Subject

Tech Takes Over Marketing (But Not How You Think)

From

informa.com

Email Address

cmi@news.contentinstitute.com

Sent On

Fri, May 10, 2024 02:06 PM

Email Preheader Text

mlns='> Are marketers to become button-pushers? / Daily News and Alert 5.10.24 Connect with CMI Happ

mlns='> Are marketers to become button-pushers? [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 5.10.24 Connect with CMI Happy Friday, Love it or hate it, tech plays a major role in marketing. Sure, it can be indispensable to productivity — if it’s well-implemented and applied. Unfortunately, that’s not always the case. In fact, a recent CMO survey found that 44% of all the tech marketing teams bought went unused. [In today’s article,]( Robert Rose offers an alternative to squandering your marketing budget: reorienting your content operations around integrated processes and workflows. [I'd love to hear](mailto:jodi.harris@informa.com?subject=Tech%20haste%20makes%20budget%20waste&elqTrackId=A6D491D39D7479F74A55D151E745DD9C) your ideas for getting better returns from your tech investments.  Jodi Harris Director of Editorial & Content Strategy Content Marketing Institute [Share your feedback](mailto:jodi.harris@informa.com?subject=CMI%20content%20feedback&elqTrackId=C78334B47849D341D3EB845595B6607C) [Tech Takes Over Marketing (But Not How You Think)]( Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how. [Read more](  A Word From CMI ContentTECH Summit Next Week [CMA]( Looking for guidance on how to better leverage your technology? Join us for ContentTECH Summit, a free digital event on May 15-16, where industry leaders will share expertise to help you unlock the potential of content technology in your organization. The agenda is filled with solutions to top challenges, including keeping your brand identity on course, managing your content processes, and navigating AI. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]

informa.com

Jodi Harris at Content Marketing Institute

Marketing emails from informa.com

View More
Sent On

03/12/2024

Sent On

29/11/2024

Sent On

26/11/2024

Sent On

08/11/2024

Sent On

07/11/2024

Sent On

07/11/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.