Content + PR = Results

mlns='> Journalists are your brand’s audience, too. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.28.24 Connect with CMI Hi there, How's your relationship with your brand's PR team? If it's nonexistent, you're missing out. Content and PR teams both excel at identifying and telling stories that build relationships. And when you expand your notion of audience to include journalists, bloggers, and other media sites, you can see how similar the positions are. Some might see those overlapping skills as competitive. But [Mariah Obiedzinski's article today]( suggests they're actually complementary. So next time you see your PR colleagues, tap fists and say this: "Wonder Twin powers, activate! Form of persuasive content!" Or, you know, just suggest working together.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [How To Combine PR and Content Marketing Superpowers To Achieve Business Goals]( Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. [Read more](  A Word From One of Our Sponsors Prioritize Performance in Your AI Strategy AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications. [Enhance your AI strategy »](  A Word From CMI Final Week to Score Certification Savings Ready to advance your content marketing skills to the next round? Enroll in CMI’s new learning program, in partnership with the American Marketing Association, to become a Professional Certified Marketer® and enhance your playbook of content marketing strategies. Don't let the clock run out on your savings! Enroll by March 31 with code SLAMDUNK20 for 20% off. [Beat the buzzer and save »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]