Fakes out

mlns='> YouTube draws a line between enhanced and synthetic [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.25.24 Connect with CMI Hi there, Hearing Robert Rose’s AI-cloned voice for the first time sent a chill up my spine. It’s eerily hard to tell the difference between real Robert and robo-Robert. Compare Robert’s authentic voice [in this video]( (minus his Jeff Spicoli impersonation) to his cloned voice reading [this column.]( We’re not trying to fool anyone, so we disclose the cloning (and that he agreed to it) at the beginning of each story where we use it. And we do the same for any cloned voice (including [Stephanie Stahl’s](. But not all content creators and publishers make the same choice. And the potential for confusion (and intentional misrepresentation) spikes with AI-generated videos. That’s why YouTube started [requiring disclosure labels for synthetically created or altered videos]( with the potential to confuse or mislead people. The new rules apply to “realistic” content (“content a viewer could easily mistake for a real person, place, scene, or event” in YouTube’s definition). This screenshot from the labeling tool shows more details about the criteria. A popup box labeled “Altered content” includes this yes/no question: Do any of the following describe your content? - Makes a real person appear to say or do something they didn’t do - Alters footage of a real event or place - Generates a realistic-looking scene that didn’t actually occur Here’s the fine print: “To follow YouTube’s policy, you’re required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting “yes” adds a label to your content.” The disclosure requirement doesn’t apply to clearly unrealistic content (like animations or unicorns or other fantastical images) or to “inconsequential” changes such as color adjustments, blur or vintage filters, or beauty filters. For most content, the disclosure appears in the extended video description. YouTube will add a label to videos about what it deems “sensitive” topics: health, news, elections, and finance. I’d love to hear how you handle AI disclosures in your audio, video, or text content. [Let me know.](mailto:kim.moutsos@informa.com?subject=Can%20you%20believe%20it%3F&elqTrackId=0EFB92AE23E1AE5AC19A74C69809B64A) In the meantime, here are some resources to help you have an authentically productive week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [6 Ways To Elevate the Text-to-Audio Experience for Your Content]( CMI blog director Lisa Dougherty explains how we produce AI-generated audio versions of our articles (and tips for your own audio journey).  This Week: [Last Chance to Score 20% Off Content Marketing Certification]( Raise your content game with the Professional Certified Marketer® (PCM®) credential for content marketing. The 15-hour training course from CMI and the American Marketing Association will help you advance your skills — and pass the exam to earn a PCM® certificate. This is your last shot to save 20% — enroll by Sunday, March 31, with code SLAMDUNK20.  Deadline Extended: [Apply to Speak at Content Marketing World]( Good news for procrastinators (and anyone who needs more time to mull): CMI extended the deadline to submit your Content Marketing World speaking proposal to Friday, April 12. If you have a compelling content marketing story or unique insights and practical advice to share, we (and thousands of content and marketing professionals) want to hear from you.  Watch Anytime: [Beyond Limits: The Power of Content and Insights]( How can you break free from traditional strategies and outdated tech stacks? An on-demand digital event from NetLine explores this question. Stephanie Stahl shares insights into creating engaged and motivated communities, while other presentations cover how to craft compelling narratives, build revenue-generating strategies, and adapt the buyer's journey for growth.  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]